Dismissing reproductive rights and other women's issues as a "distraction" from the economy was a strategic mistake by Republicans that could have cost them the election, conservative pundits and women's groups charged on Wednesday.
President Obama's win on Tuesday was aided by the massive 18-point gender gap between supporters of him and Mitt Romney. Women's strong support for Obama, particularly in the swing states, comes following tireless efforts by his campaign to discuss reproductive rights issues, equal pay and health care coverage for women.
Mitt Romney and the Republicans, by contrast, repeatedly tried to change the subject away from women's issues, particularly abortion and birth control, and even veered toward mocking those issues at times.
"The Republicans' insistence in unilaterally disarming on social issues means that only the left is discussing abortion and marriage," said Penny Nance, president of the conservative Christian group Concerned Women for America. "Refusing to discuss this important issue left their candidates unprepared to intelligently engage on life."
Marjorie Dannenfelser, president of the anti-abortion group Susan B. Anthony List, said polling showed that if the Romney campaign and its backers had been willing to attack Obama on his support for abortion rights and Planned Parenthood and his contraception mandate, it "could have changed the outcome of the election."
“What was presented as discipline by the Romney campaign by staying on one message -- the economy -– was a strategic error that resulted in a winning margin of pro-life votes being left on the table," she said in a statement after the election.
Voters sent a clear message to socially conservative Republicans on Tuesday, electing Democrats over candidates with extreme anti-abortion positions even in states where Romney won comfortably. Republican candidates who recently made headlines with their controversial rape comments, including Rep. Todd Akin (R-Mo.) and Richard Mourdock (R-Ind.), lost their races, despite previously leading in the polls.
And women's strong support for Obama saved him in a few key swing states, like Ohio, where men and independents swung toward Romney, according to CNN.
If Republicans hope to win in 2016, they are going to have to figure out how to reach out to women, conservative pundit Peggy Noonan said on Fox News Wednesday.
"You cannot dodge, I think, the reality that the Republican Party has a woman problem," she said. "Men are supportive, women are not. You've got to look at it. And I suspect as the party gets itself together, it will start to think, 'Well, maybe as we consider that, we better have some women in the room.'"
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US President Barack Obama points at supporters as First Lady Michelle Obama gives the thumbs-up, flanked by Vice-President Joe Biden and Second Lady Jill Biden following Obama's speech on election night November 6, 2012 in Chicago, Illinois. President Barack Obama swept to re-election Tuesday, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
Barack Obama, Joe Biden
Vice President Joe Biden and President Barack Obama wave to their supporters at his election night party Wednesday, Nov. 7, 2012, in Chicago. President Obama defeated Republican challenger former Massachusetts Gov. Mitt Romney. (AP Photo/Pablo Martinez Monsivais)
Barack Obama
President Barack Obama, first lady Michelle Obama, Vice President Joe Biden and Jill Biden acknowledge the crowd at his election night party Wednesday, Nov. 7, 2012, in Chicago. President Obama defeated Republican challenger former Massachusetts Gov. Mitt Romney. (AP Photo/Chris Carlson)
Barack Obama
President Barack Obama waves to his supporters after his speech at his election night party Wednesday, Nov. 7, 2012, in Chicago. President Obama defeated Republican challenger former Massachusetts Gov. Mitt Romney. At right is Vice President Joe Biden. (AP Photo/Pablo Martinez Monsivais)
Michelle Obama, Barack Obama
First lady Michelle Obama and President Barack Obama acknowledge their supporters at his election night party Wednesday, Nov. 7, 2012, in Chicago. President Obama defeated Republican challenger former Massachusetts Gov. Mitt Romney. (AP Photo/Pablo Martinez Monsivais)
Michelle Obama, Barack Obama, Joe Biden, Jill Biden
First lady Michelle Obama, President Barack Obama, Vice President Joe Biden and his wife Jill Biden acknowledge supporters at his election night party Wednesday, Nov. 7, 2012, in Chicago. President Obama defeated Republican challenger former Massachusetts Gov. Mitt Romney. (AP Photo/Pablo Martinez Monsivais)
Barack Obama
President Barack Obama speaks at his election night party Wednesday, Nov. 7, 2012, in Chicago. President Obama defeated Republican challenger former Massachusetts Gov. Mitt Romney. (AP Photo/Chris Carlson)
Michelle Obama, Barack Obama
First lady Michelle Obama and President Barack Obama acknowledge their supporters at his election night party Wednesday, Nov. 7, 2012, in Chicago. President Obama defeated Republican challenger former Massachusetts Gov. Mitt Romney. (AP Photo/Pablo Martinez Monsivais)
Michelle Obama, Barack Obama, Joe Biden, Jill Biden
First lady Michelle Obama, President Barack Obama, Vice President Joe Biden and his wife Jill Biden acknowledge supporters at his election night party Wednesday, Nov. 7, 2012, in Chicago. President Obama defeated Republican challenger former Massachusetts Gov. Mitt Romney. (AP Photo/Pablo Martinez Monsivais)
Barack Obama, Joe Biden
President Barack Obama flashes a thumbs up as he leaves the stage with Vice President Joe Biden at his election night party Wednesday, Nov. 7, 2012, in Chicago. President Obama defeated Republican challenger former Massachusetts Gov. Mitt Romney. (AP Photo/M. Spencer Green)
Barack Obama, Michelle Obama, Sasha Obama, Malia Obama
President Barack Obama, accompanied by first lady Michelle Obama and daughters Malia and Sasha arrive at the election night party Wednesday, Nov. 7, 2012, in Chicago. Obama defeated Republican challenger former Massachusetts Gov. Mitt Romney. (AP Photo/Carolyn Kaster)
Barack Obama, Michelle Obama, Joe Biden, Jill Biden
President Barack Obama celebrates with his wife Michelle, Vice President Joe Biden and his wife Jill Biden at his election night party Wednesday, Nov. 7, 2012, in Chicago. President Obama defeated Republican challenger former Massachusetts Gov. Mitt Romney. (AP Photo/Pablo Martinez Monsivais)
Barack Obama
President Barack Obama addresses supporters at his election night party Wednesday, Nov. 7, 2012, in Chicago. President Obama defeated Republican challenger former Massachusetts Gov. Mitt Romney. (AP Photo/Charles Rex Arbogast)
Barack Obama, Michelle Obama, Sasha Obama, Malia Obama
President Barack Obama waves as he walks on stage with first lady Michelle Obama and daughters Malia and Sasha at his election night party Wednesday, Nov. 7, 2012, in Chicago. Obama defeated Republican challenger former Massachusetts Gov. Mitt Romney. (AP Photo/Carolyn Kaster)
Barack Obama
President Barack Obama speaks at the election night party Wednesday, Nov. 7, 2012, in Chicago. Obama defeated Republican challenger former Massachusetts Gov. Mitt Romney. (AP Photo/Carolyn Kaster)
Barack Obama, Joe Biden
Vice President Joe Biden, right, talks to President Barack Obama at their election night party Wednesday, Nov. 7, 2012, in Chicago. President Obama defeated Republican challenger former Massachusetts Gov. Mitt Romney. (AP Photo/M. Spencer Green)
Barack Obama, Michelle Obama, Sasha Obama, Malia Obama
President Barack Obama, accompanied by first last Michelle Obama and daughters Malia and Sasha arrive at the election night party Wednesday, Nov. 7, 2012, in Chicago. Obama defeated Republican challenger former Massachusetts Gov. Mitt Romney. (AP Photo/Carolyn Kaster)
President Barack Obama and wife Michelle is holds hands with Vice President Joe Biden and his wife Jill following Obama's victory speech to supporters in Chicago early Wednesday, Nov. 7 2012. (AP Photo/Jerome Delay)
Barack Obama, Michelle Obama, Jill Biden Joe Biden
President Barack Obama with first last Michelle Obama, Vice President Joe Biden and Jill Biden celebrate on stage at the election night party at McCormick Place, Wednesday, Nov. 7, 2012, in Chicago. Obama defeated Republican challenger former Massachusetts Gov. Mitt Romney.(AP Photo/Carolyn Kaster)
Barack Obama, Joe Biden
President Barack Obama and Vice President Joe Biden celebrate on stage at the election night party at McCormick Place, Wednesday, Nov. 7, 2012, in Chicago. Obama defeated Republican challenger former Massachusetts Gov. Mitt Romney. (AP Photo/Carolyn Kaster)
Barack Obama
Jill Biden watches as Vice President Joe Biden is hugged by first lady Michelle Obama at President Barack Obama's election night party Wednesday, Nov. 7, 2012, in Chicago. President Obama defeated Republican challenger former Massachusetts Gov. Mitt Romney. (AP Photo/Nam Y. Huh)
President Barack Obama smiles after delivering his victory speech to supporters gathered in Chicago early Wednesday Nov. 7 2012. (AP Photo/Jerome Delay)
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US President Barack Obama accompanied by daughter Malia, First Lady Michelle and daughter Sasha waves to supporters as he arrives on stage on election night November 6, 2012 in Chicago, Illinois. President Barack Obama swept to re-election Tuesday, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama claps as he arrives on stage to deliver his acceptance speech on November 7, 2012 in Chicago. Obama swept to re-election, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US First Lady Michelle Obama hugs US President Barack Obama as they celebrate on election night November 7, 2012 in Chicago, Illinois. Obama won re-election to a second 4-year term. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
(L-R) US First Lady Michelle Obama, US President Barack Obama, US Vice President Joe Biden and his wife Jill Biden celebrate on election night November 7, 2012 in Chicago, Illinois. Obama and Biden won re-election to a second 4-year term. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)
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US President Barack Obama (2nd L), First Lady Michelle Obama (L), Vice-President Joe Biden and Second Lady Jill Biden wave to supporters following Obama's speech on election night November 6, 2012 in Chicago, Illinois. President Barack Obama swept to re-election Tuesday, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama and Vice President Joe Biden celebrate on stage after winning the 2012 US presidential election November 7, 2012 in Chicago, Illinois. Obama swept to a emphatic re-election win over Mitt Romney, forging new history by transcending a dragging economy and the stifling unemployment which haunted his first term. AFP PHOTO / Robyn Beck (Photo credit should read ROBYN BECK/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama (2nd L), First Lady Michelle Obama (L), Vice-President Joe Biden and Second Lady Jill Biden wave to supporters following Obama's speech on election night November 6, 2012 in Chicago, Illinois. President Barack Obama swept to re-election Tuesday, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama hugs his daughters Sasha (L) and Malia (R) on election night November 6, 2012 in Chicago, Illinois. President Barack Obama swept to re-election Tuesday, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama, First Lady Michelle and daughters Sasha (L) and Malia (R) wave to supporters on election night November 6, 2012 in Chicago, Illinois. President Barack Obama swept to re-election Tuesday, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama and Vice President Joe Biden celebrate winning the 2012 US presidential election November 7, 2012 in Chicago, Illinois. Obama swept to re-election, forging history again by defying the dragging economic recovery and high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
(From L-R) First Lady Michelle, US President Barack Obama,Vice-President Joe Biden and Second Lady Jill Biden acknowledge supporters following Obama's victory speech on election night November 6, 2012 in Chicago, Illinois. President Barack Obama swept to re-election Tuesday, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama and First Lady Michelle celebrate winning the 2012 US presidential election November 7, 2012 in Chicago, Illinois. Obama swept to re-election, forging history again by defying the dragging economic recovery and high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama and Vice President Joe Biden celebrate winning the 2012 US presidential election November 7, 2012 in Chicago, Illinois. Obama swept to re-election, forging history again by defying the dragging economic recovery and high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
(From L-R) First Lady Michelle, US President Barack Obama,Vice-President Joe Biden and Second Lady Jill Biden acknowledge supporters following Obama's victory speech on election night November 6, 2012 in Chicago, Illinois. President Barack Obama swept to re-election Tuesday, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama celebrates on stage with his daughters Sasha (2nd L) and Malia (R) and his wife Michelle in Chicago on November 7, 2012. Obama swept to re-election, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel SAMAD (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama celebrates on stage with his wife Michelle after delivering his victory speech ion Chicago on November 7, 2012. Obama swept to re-election, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel SAMAD (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama, flanked by First Lady Michelle Obama, points to his partner Vice-President Joe Biden, followed by Second Lady Jill Biden following his victory speech on election night November 6, 2012 in Chicago, Illinois. President Barack Obama swept to re-election Tuesday, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama celebrates on stage with his wife Michelle after delivering his victory speech ion Chicago on November 7, 2012. Obama swept to re-election, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel SAMAD (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama celebrates with his daughters Sasha (2nd L) and Malia (R) and US First Lady Michelle Obama in Chicago on November 7, 2012. Obama swept to re-election, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel SAMAD (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
Confetti rains on the stage as US President Barack Obama celebrates his victory in the presidential election in Chicago on November 7, 2012. Obama swept to re-election, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jim WATSON (Photo credit should read JIM WATSON/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
(From L-R) First Lady Michelle, US President Barack Obama, Vice-President Joe Biden and Second Lady Jill Biden acknowledge supporters following Obama's victory speech in Chicago on November 7, 2012. Obama swept to re-election, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel SAMAD (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama celebrates with First Lady Michelle Obama on stage on election night in Chicago on November 6, 2012. Obama swept to re-election, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama celebrates with his daughters Sasha (R) and Malia (2nd-L) and US First Lady Michelle Obama in Chicago on November 6, 2012. Obama swept to re-election, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
(From L-R) US President Barack Obama, Vice-President Joe Biden, Second Lady Jill Biden and First Lady Michelle acknowledge supporters on election night in Chicago on November 6, 2012. Obama swept to re-election, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama, First Lady Michelle and daughters Sasha (L) and Malia (R) wave to supporters on election night in Chicago on November 6, 2012. Obama swept to re-election, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama and family arrive on stage after winning the 2012 US presidential election in Chicago November 7, 2012. Obama swept to re-election, forging history again by defying the dragging economic recovery and high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama gives a thumbs-up after winning the 2012 US presidential election in Chicago November 7, 2012. Obama swept to re-election, forging history again by defying the dragging economic recovery and high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama (C) applauds at supporters on election night in Chicago on November 7, 2012. Obama swept to re-election, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel Samad (Photo credit should read JEWEL SAMAD/AFP/Getty Images)
US-VOTE-2012-ELECTION-OBAMA
US President Barack Obama (C) celebrates with vice president Joe Biden and his family members along with the First Family members on election night in Chicago on November 7, 2012. Obama swept to re-election, forging history again by transcending a slow economic recovery and the high unemployment which haunted his first term to beat Republican Mitt Romney. AFP PHOTO/Jewel SAMAD (Photo credit should read JEWEL SAMAD/AFP/Getty Images)




Posted: 11/07/2012 12:14 pm EST Updated: 11/07/2012 12:24 pm EST