As Americans across the country reacted to news about President Barack Obama's reelection, one young member of the 1 percent took to Instagram to make a very public, very unwise joke.
It all started when Peter Brant II, the 18-year-old son of publishing mogul Peter Brant Sr. and supermodel Stephanie Seymour, began exchanging mocking text messages with friend Andrew Warren, Jezebel reports.
Warren, whose location on Twitter is listed as "NYC/HAMPTONS," joked that the election results were going to make him "poor," to which Brant replied, "I have a contingency plan. Kill Obama hahaha." The remark was then followed by a joke about women's rights.
Not wishing this witty exchange to remain just between the two friends, Brant took a screenshot and posted it to his Instagram. Comments were mixed, with someone feeling the joke was hilarious, and others feeling very much the opposite.
Warren took to Twitter to defend himself on Wednesday.
People seriously need to take a joke, the instagram obviously wasn't serious. Everyone can move on now I obviously believe in women's rights— Andrew Warren (@adwnewyork) November 7, 2012
But Brant has yet to comment via the social networking site. As of Wednesday evening, his joint Twitter account with younger brother Harry contained only the dregs of last night's election tweets.
H:yay Obama and all, but am i the only person who is DYING for Hill DOG to run in 2016! that stylish mullet needs to be in the oval office.— Harry & Peter Brant (@HarryPeterBrant) November 7, 2012
P tp H: Yr a Democrat? Ok Bye forever... hahahaha #FamilyPolitics— Harry & Peter Brant (@HarryPeterBrant) November 7, 2012
P: Congratulations to Obama: This Counrty has alot of serious problems, but I guess we can wait another four years to start fixing them.— Harry & Peter Brant (@HarryPeterBrant) November 7, 2012
All "jokes" aside, making threats against the president is no laughing matter. Donte Jamar Sims, a 21-year-old from North Carolina, was arrested in September after threatening Obama in a series of tweets, including one that said “Ima hit president Obama with that Lee Harvey Oswald swag," The Smoking Gun reports.
As NYMag's Hilary Moss quips, "HAHAHAAHAHA ... won't it be uproarious when the Secret Service stops by Chez Brant later today?"
Update Nov. 9, 2:47 p.m: Peter Brant, father of Peter and Harry, released this statement Friday:
Stephanie and I are deeply troubled and upset by our son Peter’s posts on Instagram and Twitter after the election. Even though his intentions were in jest, he is responsible for his written words and should have been more careful about how his comments may have been construed. The comments that were made are not politically or morally representative of our family or our values. Each member of our entire family believes that Peter should have serious consequences for embarrassing himself and his family and we plan on implementing these. We all love Peter very much and recognize who he is as an individual but we won’t tolerate this kind of behavior toward others. We hope that he learns from this serious mistake, matures, and goes on to make himself and his family proud.
Also on HuffPost:
Hey! That's Mine
One of the app's ultimate sins? Copycating. Make your own content and respect your fellow Instagrammers. It's not polite (or entirely legal) to take a screen shot of another person's photo, change the filter, and pretend like it's your own.
Avoid The Cliche
There are things you're going to want to snap a picture of -- cats, the shoes on your feet, greasy food, an artsy shot of nothing, etc. -- but beware of falling into an Instagram cliche. Followers don't mind these pictures every once in awhile, but give your fans something new to keep them coming back for more.
We Don't Want To See That
Some pictures are <a href="http://instagr.am/legal/terms/" target="_hplink">best left unposted</a>. You would think this would go without saying, but unfortunately it must be mentioned. Drugs, porn, pictures of you on the toilet, pictures of your "friends" on the toilet, a broken toenail: These are all perfect examples of what followers just don't want to see. (If we can't see it, then it's not real. So please don't let us see it.)
Beware The Rapid Fire
It's totally fine to take several photos and upload them to Instagram the same day. You're crossing a line, however, when you don't use Instagram for a week and suddenly spam your followers with 14 uploads in a matter of six minutes.
Hashtags help Instagramers categorize pictures, or are used ironically much like on Twitter. For example, if you take a picture of the Statue of Liberty, a proper hashtag might be #nyc. But drowning a photo in irrelevant hashtags will only frustrate viewers. There is such a thing as #toomuch.
Show A Little 'Selfie' Control
Pictures you take of yourself might be fine, but too many "selfie" shots annoy followers. Who wants to see three or four Instagrams of a face in different positions? Refrain from taking MySpace pictures and flip that camera around on someone else occasionally.
Be My Friend
It's okay to want more followers on your social media sites, but isn't it a little desperate to type "please follow me!" in the comments box of pictures and throughout your "About Me" section? Create great content, regularly participate with other users, and you are guaranteed to earn followers without begging for them.
Your children are adorable, and who wouldn't love that dog always featured on your Instagram? But similar to selfie shots, these objects of your affection may begin to grow old for your friends... particularly if you upload 16 photos of little Sue daily. Sometimes one picture says it all.
Like, Like, Follow, Unfollow
If you "like" a photo, then it's assumed you found that picture to be aesthetically pleasing. What is not assumed is that you expected a "like" or a "follow" in return. And don't even think about unfollowing someone because they didn't follow you back. This sort of middle school behavior is not appreciated. "Like" worthy pictures for the sake of liking them.
Don't Draw Something
Your followers want to see your beautiful or surprising photos. What they don't want to see is something that won't make sense to them, like an inside joke that you drew about a donkey and a pancake. In this case, it's best to just keep your doodles to yourself.
The Catch-All Rule
Here are Instagram words to live by: Document life, show off your quirky moments, and tell a vibrant, filter-filled story. Post those pics you're proud of, and your followers will probably "like" them, too.