Don Nash Becomes Executive Producer Of 'Today'

Another Big Change At 'Today'
In this image released by NBC, co-host Matt Lauer, left, is shown during an interview with Salma Hayek, Antonio Banderas, right, on the "Today" show on Wednesday, Oct. 26, 2011 in New York. Hayek and Banderas were promoting their film "Puss in Boots." (AP Photo/NBC, Peter Kramer)
In this image released by NBC, co-host Matt Lauer, left, is shown during an interview with Salma Hayek, Antonio Banderas, right, on the "Today" show on Wednesday, Oct. 26, 2011 in New York. Hayek and Banderas were promoting their film "Puss in Boots." (AP Photo/NBC, Peter Kramer)

A longtime "Today" veteran has become the newest executive producer of the show, NBC News announced Wednesday.

Don Nash, currently a senior broadcast producer on the troubled morning show, will take the day-to-day reins from Jim Bell on December 1st. Bell is moving to a new, full-time position at NBC Sports, where he will lead the network's Olympics coverage.

Nash is technically the No. 2 at "Today" now. Alexandra Wallace was recently named as the overall executive in charge of the four-hour show. He has been with "Today" for 23 years, where he climbed the producing ranks and finally ended up running the show from the control room every morning.

"Today" is highly profitable and one of the most venerable and iconic programs on television. But it is currently battling weakened ratings and the lingering backlash to the ouster of Ann Curry.

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