BUSINESS
11/17/2012 03:15 pm ET Updated Jan 17, 2013

Is The Twinkie Moving To Mexico

Who knew there were so many Twinkie diehards? The announcement that Hostess Brands would shutter and liquidate its 33 bakeries - including its Twinkie-making plant in Illinois - sparked a fevered Boomer nostalgia ironically belied by the fact that it's been years since most people have bit into that impossibly long-lasting and sticky-sweet miracle of artificial confectionery. (Today, about 12 percent of US households buy Twinkies, down from 15 percent in 2004.)

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