The Brooklyn Nets are getting a taste of what it means to have a cross-town rivalry in New York City.
According to The Brooklyn Game, the redirect has been in effect since at least this past weekend, with the URL originally pointing users toward the Knicks' All-Star ballot.
Fans of both teams on Twitter were quite delighted:
I don't care who owns the nets-dot-con domain anymore. this is just hilarious. props to you, secret magnate.
— devin kharpertian (@uuords) November 18, 2012
— Jovan Ramos (@Jovan_Ramos) November 20, 2012
Even if the Knicks don't win another game, they've successfully trolled the Nets by owning this domain: nets.com
— Eric Kotchi (@ekotchi) November 19, 2012
However, it should be noted that the Nets' homepage actually resides at www.brooklynnets.com, though it does seem strange the new team wouldn't want control over both domains.
Nevertheless, this is just the lastest chapter in the ongoing saga of an unknown prankster trolling the Nets.
Though speculation has pointed to Mark Cuban as the perpetrator, citing the ongoing feud between Cuban and Nets owner Mikhail Prokhorov, Deadspin points to New Mexico-based company Cyber Mesa as the likely domain owner, noting that www.nets.com had previously redirected to the company's website before taking users to the homepage of Cuban's Mavericks.
Unnamed league sources tell Nets Daily that whoever owns the domain is likely trolling the Nets in hopes of pressuring the team into paying big bucks to reclaim the URL, which some fans think is a small price to pay for the dignity of owning the website.
— Ryan Totka (@RyanTotka) November 19, 2012
The Nets' domain name issues are reminiscent of those faced by the Dallas Cowboys back in September when the team lost an auction for www.cowboys.com to a group of investors who redirected the URL to a gay dating site.
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