IMPACT
12/05/2012 11:52 am ET | Updated Dec 05, 2012

Gmail, AOL, Yahoo, Hotmail: Which Users Are Most Generous?

A new study reveals Google Gmail users make larger charitable donations than users from other free email services like Yahoo, Hotmail and AOL Mail, according to data from online donation company Qgiv.

The report reveals that Gmail users gave $143 per donation -- 16 percent more per donation than Yahoo users, 11 percent more than Hotmail users and 4 percent more than AOL Mail users. The findings are based on 320,000 donations made through Qgiv’s online system and the email aliases the donors used.

But one of the study's key findings had nothing to do with free email clients. According to Qgiv's analysis, donors using corporate emails generated the largest donations -- 13 percent more than Gmail users.

This isn’t the first time one of Google’s brainchildren has been associated with charitable giving.

On Dec. 4 Google announced it will give $23 million in grants to innovative charities with its first-ever Google Global Impact Awards.

The tech-giant has also used its developer powers for good. During Hurricane Sandy and most recently with Typhoon Pablo in the Philippines, Google created detailed crisis response maps.

But Google isn’t the only tech company associated with goodwill. Last year, a Razoo study revealed that Apple users gave 7.2 percent more than their PC counterparts. Apple was also the leader in mobile donations -- iPad users gave 40 percent more per donation than any other mobile device, according to the report.

That same study also showed that email donations brought in more dollars. According to the study, email donations exceeded those made through Facebook and other forms of social media.

Want to see how your email service ranks? Check out the slideshow below.

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Average donation amounts by email

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