Target Stays Current In Literary World, Offers Book By “Emerging Author” Leo Tolstoy – The Consumerist

Target: Tolstoy Is 'Emerging Author'
FILE - In this Tuesday, July 16, 2011 photo, a customer leaves a Target store in Los Angeles. In the latest effort to beat Amazon.com at its game, Target says that for the first time it will match prices that customers find on identical products at select online competitors this holiday season. Target Corp.'s CEO Gregg Steinhafel on Tuesday, Oct. 16, 2012 told about 80 reporters at a company media conference that the retailers include Amazon.com, Walmart.com, Bestbuy.com, Toysrus.com and babiesrus.com. (AP Photo/Damian Dovarganes, File)
FILE - In this Tuesday, July 16, 2011 photo, a customer leaves a Target store in Los Angeles. In the latest effort to beat Amazon.com at its game, Target says that for the first time it will match prices that customers find on identical products at select online competitors this holiday season. Target Corp.'s CEO Gregg Steinhafel on Tuesday, Oct. 16, 2012 told about 80 reporters at a company media conference that the retailers include Amazon.com, Walmart.com, Bestbuy.com, Toysrus.com and babiesrus.com. (AP Photo/Damian Dovarganes, File)

Eagle-eyed Consumerist reader Len was shopping at Target over the weekend looking for a DVD, when he says something kinda funny caught his eye. No, it wasn’t just that there were two different prices under the same book ($12.95 and $12.76) which might’ve just been a case of a misplaced tome or two. It was the fact that this particular bit of fiction was in the “Emerging Authors” section: Anna Karenina, by that young upstart, Leo Tolstoy.

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