Poor Rachel Zoe.
The celebrity stylist has had years of success styling celebrity clients like Cameron Diaz, Anne Hathaway and Kate Hudson. But since her 2011 foray into fashion design, things have been noticeably bumpier: BuzzFeed's Amy Odell reports today that Saks Fifth Avenue stores are no longer selling Zoe's eponymous fashion collection. A rep from Saks confirmed that the line is no longer on sales floors and will retail online only.
The bad news comes on the heels of, well, earlier bad news: in September the Daily Mail reported that British department store Selfridges had dropped the line, and in August the New York Post wrote, "We hear the line isn’t doing well at stores including Neiman Marcus, Bloomingdale’s and Nordstrom."
Zoe's rocky start is a bit surprising given how much star power she had to back it up. As BuzzFeed notes, she timed the launch of the Rachel Zoe collection with the season four premiere of "The Rachel Zoe Project," the highly successful Bravo reality show that's made her a household name. But even cutesy catchphrases and A-list clients like Demi Moore can't make women buy your clothes.
So is Zoe doomed? Not nearly. Her line is still carried in plenty of other stores and -- surprise, surprise -- has found its way onto the backs of some major celebrities.
Plus the fifth season of "The Rachel Zoe Project" and a Rachel Zoe-inspired sitcom are on the way. We can't speak for everyone else, but hearing that endearing "BANANAS!" again may just get us in the mood to shop.
Read more at BuzzFeed.com and check out Rachel's signature style below.
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