Media Companies Pile Into The Hispanic Market, But Will It Pay Off?

Media Companies Pile Into The Hispanic Market, But Will It Pay Off?
MIAMI, FL - NOVEMBER 27: In this handout image provided by Univision, (L-R) Satcha Pretto, Cristina Blackwell, Gerard Butler, Ana Patricia Gonzalez and Karla Martinez visit on the set of 'Despierta America' November 27, 2012 at Univision Studios in Miami, Florida. Butler was promoting his new movie 'Playing For Keeps.' (Photo by Univision via Getty Images)
MIAMI, FL - NOVEMBER 27: In this handout image provided by Univision, (L-R) Satcha Pretto, Cristina Blackwell, Gerard Butler, Ana Patricia Gonzalez and Karla Martinez visit on the set of 'Despierta America' November 27, 2012 at Univision Studios in Miami, Florida. Butler was promoting his new movie 'Playing For Keeps.' (Photo by Univision via Getty Images)

Some call it "Hispanic Hollywood", but Telemundo's frenetic lot in west Miami is a world away from a Californian studio's. Props, sets and characters rotate constantly. Episodes that might take a week to shoot in Hollywood are wrapped up in a day so that its torrid telenovelas, or soap operas, can air on time. Body doubles mill in the hallway waiting to film a prison fight scene between a comely murderess and another woman. The props room is a jumble of coffins, stretchers, Virgin Mary statues and fake bags of cocaine.

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