Media Companies Pile Into The Hispanic Market, But Will It Pay Off?

12/14/2012 09:30 am ET | Updated Feb 13, 2013
  • The Economist

Some call it "Hispanic Hollywood", but Telemundo's frenetic lot in west Miami is a world away from a Californian studio's. Props, sets and characters rotate constantly. Episodes that might take a week to shoot in Hollywood are wrapped up in a day so that its torrid telenovelas, or soap operas, can air on time. Body doubles mill in the hallway waiting to film a prison fight scene between a comely murderess and another woman. The props room is a jumble of coffins, stretchers, Virgin Mary statues and fake bags of cocaine.

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