Users are taking to Yelp to discredit an Iowa dentist who fired his assistant for being too hot.

An all-male Iowa court ruled last week that James Knight was justified in firing his assistant, Melissa Nelson, for being too “irresistible” and putting his marriage at risk. While Knight's marriage may be safe for now, his business is another story. Yelp users panned the dentist for firing Nelson and as of Wednesday afternoon, all of the reviews of Knight’s business on Yelp were in reference to the court ruling.

One user wrote: “Please, boycott this man, as you've probably read in the previous comments, he believes his physical attraction to people to be so uncontrollable that he is justified in firing them.” Another Yelp user posted the entire Associated Press report on the site.

(Scroll down for more negative Yelp reviews)

Though intended as a site for customer reviews, Yelp has become a forum for users to call businesses out after they appear in the news. Scott Van Duzer’s Florida pizza restaurant was hit with a wave of negative reviews after the Republican bear-hugged President Obama in September.

The site has become so influential that some businesses will go to great lengths to boost their ratings. One Canada business owner created a fake sex site profile of a user that wrote a negative review of her business. In addition, Yelp is cracking down on businesses it suspects are paying users to write positive reviews.

Check out some of the negative review’s of Knight’s business below (h/t Business Insider):

james knight yelp

yelp review 2

yelp review 3

yelp review 4


Also on HuffPost:

Loading Slideshow...
  • Adding A Slice Of Cheese, Free Of Charge

    In 2009, a female Dutch McDonalds employee was fired after she gave a colleague a cheeseburger instead of the cheaper hamburger that had been paid for, <a href="http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/7080767/McDonalds-wrong-to-fire-worker-over-cheese-slice.html" target="_hplink"><em>The Telegraph</em> reports.</a> A Dutch court ruled that the firing was too severe a punishment and ordered McDonald's to pay the ex-employee the full salary for what were the remaining five-months on her contract, as well as legal fees.

  • Smelling Like Smoke

    Stephanie Cannon was fired from her reception job at the Frauenshuh Cancer Center of Park Nicollet Health Services on the grounds that she smelled like smoke at work, <a href="http://kstp.com/news/stories/S2703953.shtml?cat=1" target="_hplink">KSTP-TV reports</a>. Cannon is a regular, pack-a-day smoker who told the local ABC affiliate that she never brought her habit with her to work.

  • Battling Cancer

    <a href="http://www.huffingtonpost.com/2012/09/06/judy-henderson-home-depot_n_1861595.html?1346951029" target="_hplink">Home Depot fired Judy Henderson</a> in 2010 after she told the company that she would extend her sick leave because of a cancerous tumor. The company agreed to pay $100,000 to Henderson, who had worked at Home Depot since 1997.

  • Nearly 50-Year Old 'Stupid Stunt'

    Wells Fargo <a href="http://www.huffingtonpost.com/2012/08/28/richard-eggers-wells-fargo_n_1836441.html?1346169626" target="_hplink">fired Richard Eggers</a> from his job of nearly 7 years in July after discovering that he was caught putting a cardboard cutout of a dime in a laundromat washing machine nearly 50 years ago.

  • Getting Cancer

    Former Tuesday Morning CEO Kathleen Mason claimed that <a href="http://www.huffingtonpost.com/2012/08/03/kathleen-mason-tuesday-morning_n_1738344.html?utm_hp_ref=business" target="_hplink">she was fired from her position after she disclosed to the company's board that she has cancer.</a> One board member even allegedly made fun of Ms. Mason's wig. Her charges are being taken to court as she sues her former employers for damages and reinstatement.

  • Eagles' Worker Fired For Facebook Update

    Philadelphia Eagles stadium operations worker Dan Leone was fired after he updated his Facebook status criticizing Eagles management for trading Brian Dawkins in 2009, <a href="http://news.cnet.com/8301-17852_3-10192227-71.html?tag=mncol;txt" target="_hplink">CNET reported.</a> Mr. Leone allegedly posted this: <blockquote>"Dan is ******* devastated about Dawkins signing with Denver...Dam Eagles are Retarded."</blockquote>

  • Sending EMAILS IN ALL-CAPS!

    In 2007, New Zealand resident Vicki Walker was fired from her job for sending emails in bold, red-underlined all-caps fonts, <a href="http://www.foxnews.com/tech/2009/09/01/new-zealand-woman-fired-sending-caps-e-mail/" target="_hplink">Fox News reports.</a> Walker was laterawarded $17,000 for wrongful termination.

  • Mocking Your Customers On Youtube

    Barista Christopher Cristwell was fired by Starbucks after he took his pent-up anger out on Youtube, <a href="http://www.dailymail.co.uk/news/article-2040748/Starbucks-sack-Christopher-Cristwell-YouTube-song-mocking-customers.html" target="_hplink"><em>The Daily Mail</em> reported.</a> Known as "The Starbucks Rant Song," Mr. Cristwell told his internet viewing audience that cappucino lovers were "the worst of all." A spokesman for Starbucks stated: <blockquote>'While Christopher was expressing his own views in the video, the disparaging remarks about our customers and company are unacceptable and out of line with our commitment to our customers and partners (employees).'</blockquote>

  • Being Too Fat

    Ronald Kratz II was fired from his job as a parts sorter after his employer determine that it interfered with his job performance, <a href="http://www.foxnews.com/us/2011/09/28/worker-allegedly-fired-for-being-overweight/" target="_hplink">Fox News reports.</a> Following his dismissal, Katz filed a complaint with the Equal Employment Opportunities Commission and lost over 300 pounds.

  • Giving The President The Finger

    Russian newsreader Tatyana Limanova was let go after she gave President Obama the finger on live television, <a href="http://www.telegraph.co.uk/news/worldnews/europe/russia/8918725/Russian-newsreader-fired-after-giving-Barack-Obama-finger-Firing-me-was-sense-of-humour-failure.html" target="_hplink"><em>The Telegraph</em> reports.</a> Limanova claims that the gesture was just a misunderstanding rather than an insult towards the leader of the free world.