"The Motherhood" is performed by a British mom (the accent absolutely makes this one), and “features” the Fiat 500Ls. So, yes, it’s a car commercial, but as Copyranter points out, this spot is heavy on mom jokes and light on car-selling.
Elena Bernardelli, Fiat UK's marketing director told Digital Spy that the company wanted to reach "dynamic mothers ... balancing motherhood with their desire to keep hold of their pre-children identity." Naturally, that vision led to inspired rhymes such as "Work versus home is a mental complication. I got my elbows deep in infant defecation."
But there’s much more where that came from. Watch the video above, and tell us what you think. Of course, whether the ad sells cars or not, this mom speaks the truth: Once you’re in The Motherhood, “you’re here for good.”
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