NBC has extended the run of one of the last remaining soap operas for an additional year. "Days of our Lives" will now run through September 2014 and will pass its 48th anniversary in November 2013.
"We are thrilled to announce that 'Days of our Lives' is not going anywhere. It is NBC's longest-running drama series by far and is one of the most historic brands in television," said Jennifer Salke, president of NBC Entertainment, in a statement. "We commend Ken Corday and the entire creative team on continuing to keep the stories and characters fresh, exciting and relevant year after year."
Corday is the current executive producer of the series, following in the footsteps of his parents, Betty and Ted Corday, who co-created "Days of our Lives."
"After so many years in the homes and hearts of our loyal fans, I'm both humbled and elated to say it's 2013 and we're still going strong," Corday said in a statement. "I am equally proud that the sense of family which my mom and dad established in our show 48 years ago, is still what drives it today. As we celebrate our 12,000th episode with an amazing cast and great support from our network, we look forward to what's yet to come!"
"Days of our Lives" first premiered as a half-hour drama in 1965 and expanded to an hour-long series a decade later. The soap, which is set in the fictional midwestern town of Salem, has won 32 Daytime Emmys and celebrates its 12,000th episode on Friday, January 11.
The renewal comes on the heels of the news that "All My Children" and "One Life To Live" will be revived online.
It's a great week to be a soap fan!
"Days of our Lives" airs weekdays at 1 p.m. EST on NBC.