Respected foodie Matthew Fort, the Guardian's Food and Drink editor, elicited a few chuckles from social media users on Wednesday after falling victim to the most public of spelling errors: the Twitter typo.
The Guardian is apparently launching a new food section this weekend called "Cook," but in an apparent burst of food-fueled enthusiasm, Fort reversed a vital letter in his message about the news.
The Guardian is launching a new food section next Saturday called Cock. I can hardly wait.
— Matthew Fort (@matthewfort) January 9, 2013
Ever the good sport, Fort issued a quick apology for the mistake, but not before the tweet had been passed around the Internet.
These days, it's almost impossible to get away with mistakes online. (After all, there are dozens of self-appointed Internet grammar police out there.) But Fort's decision to correct -- rather than delete -- the erroneous Tweet is the recommended way to address such debacles, according to the Poynter Institute, a trusted resource for journalists.
To be fair, on a scale of Twitter typos, this is hardly the twitastrophe of the United Nations' "1-state solution" Twitter gaffe. Still, it is pretty priceless.