Huffpost Technology

Social Media 'Ninjas,' Gurus' And 'Mavens' Are Multiplying By The Minute

Posted: Updated:

"Social media marketer" is so 2011. Today, everyone wants to be a "ninja," guru" or "master" of Twitter.

While there's no exact description for what makes someone a Twitter expert, the number of Twitter users claiming to be one seems to have skyrocketed over the last four years, according to a survey by B.L Ochman at AdAge. She found that 181,354 tweeters put the phrase "social media" in their bios, a figure that is more than 11 times higher at the start of 2013 than in 2009.

These include some popular titles like "social media maven" (21,928 users), "social media ninja" (21,876 users), "social media evangelist" (20,829 users), and of course "social media guru" (18,363 users).

And where do these titles come from? Well, perhaps employers started the trend. For example, job listings with the word "ninja" -- such as "Javascript ninja," "web developer/technology ninja" and even "iPhone ninja" -- have increased 2,505 percent between May 2006 and May 2012, according to data from, first posted out by the Wall Street Journal. Posting for coding "Jedis" and "rockstars" have spiked as well, the Journal wrote.

Silly names aside, programmers tend to have a computer-science degree certifying their coding skills. Most social media "gurus" didn't earn their self-proclaimed title officially -- unless a couple thousand tweets count as proof of hard-earned expertise.

This begs the question: What does it take to be, say, a "social media ninja?" A certain number of followers? Viral blog-writing ability? Or just serious karate-chop skills and a Twitter handle? Your guess is as good as ours.

Related on HuffPost:

15 Things We Never Want To See On Twitter Again
Share this
Current Slide

Suggest a correction

Around the Web

Social media masters, ninjas, and gurus: How Twitter pros describe themselves

On Our Radar: The Gurus, Ninjas and Mavens of Social Media

Beware of self-appointed social media gurus, ninjas, and evangelists

Ranking the Worst and Less-Worse Social Media Titles

60 Seconds In The Life Of Social Media--And Where Your Company Fits In

There Are 181000 Social Media 'Gurus,' 'Ninjas,' 'Masters,' and 'Mavens' on ...

Social media guru for you

Social Media Jedis, Ninjas And Gurus: What's The Fuss?

Beware of self-appointed social media gurus, ninjas, and evangelists

Maven madness: Apparently everyone's an expert on social media

Ninja, Guru, Maven ... The Most Appalling Social Media Titles Ranked

From Our Partners