He got it made at Subway -- and it didn't measure up.
Australian Subway customer Matt Corby took a tape measure to the sandwich chain's vaunted Footlong and complained in a post on Subway's Facebook page that it was an inch short.
Now he has an army of of sandwich sympathizers, Gawker pointed out Wednesday. The page is full of comments about the supposedly length-challenged hoagies while collecting more than 100,000 "Likes."
Several readers snickered that Subway wouldn't be the first to boast that it has a footlong when perhaps it is a jalapeno or two short.
"If I'm paying for a footlong sub that they so annoyingly advertise, then I want a footlong sub," Reggie Martinez wrote. "And to all others, yes it does matter."
A Subway spokesman told The Huffington Post in an email that the company aims for consistency. "We have seen the photo you referenced of a Subway sandwich that looks like it doesn’t meet our standards," the rep wrote. "We always strive for our customers to have the most positive experience possible, and we believe this was an isolated case in which the bread preparation procedures were unfortunately not followed." (For the complete statement, see below.)
The New York Post noted that one popular explanation for the discrepancy is that a toasted sub shrinks while a cold one remains the same length.
Even beyond its alleged truth-in-advertising problem, Subway can't seem to catch a break these days. It can't even keep ketchup off the menu without catching flak for it. Police were called to a Orlando, Fla., outlet recently when a customer got upset after being told there was no ketchup for his Philly cheesesteak. The Subway worker behind the counter allegedly challenged the man to a fight and was fired.
Imagine what might have happened if the customer had discovered the sandwich was 11 inches.
Subway's statement to HuffPost:
"As you know, all of our sandwiches are made to order, and our bread is baked daily in every one of our more than 38,000 restaurants in 100 countries worldwide. We have policies and procedures in place to ensure that our products are consistent and have the same great taste no matter which Subway restaurant you visit.
We have seen the photo you referenced of a Subway sandwich that looks like it doesn’t meet our standards. We always strive for our customers to have the most positive experience possible, and we believe this was an isolated case in which the bread preparation procedures were unfortunately not followed."
This story was updated to include a comment from Subway.