Huffpost Business

AB InBev Wins 'Bud' Trademark Battle Going Back A Century

Posted: Updated:
BUD
AP

BRUSSELS — A European Union high court has ruled that only brewing giant AB InBev has the right to use the trademark `'Bud" in Europe after rejecting a challenge from Czech company Budejovicky Budvar.

In a relentless fight between the two companies going back a century over the use of Budweiser, one of beer's biggest brand names, it was AB InBev – which owns the Anheuser-Busch beer – which claimed victory on Tuesday, saying it now has the `'right to a Bud trademark registration valid throughout the entire European Union."

After the EU's General Court dismissed Budvar's case, the Czech company said it would consider an appeal at the EU's highest court. Budvar, founded in 1895, argues that only beer brewed in its part of the Czech Republic can be called Budweiser.

Also on The Huffington Post

Close
Jobs That Make Workers Feel Really Guilty
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Suggest a correction

Around the Web

Budweiser vs. Budvar: latest EU round goes to AB InBev

A Budweiser Heir's Crafty Investment

The NBC 9 Budweiser Speedweek "Catch That Number Contest"

Breweries Must Share 'Budweiser' Name, British Court Rules

New Bud in town: Budweiser Black Crown debuts Monday on Staten Island

With Black Crown, Budweiser Aims to Refresh the Brand

New Budweiser Brew Follows Familiar Playbook

Budweiser and Coach's Corner Bring Great Times to Hockey Fans

Budvar secures Budweiser trademark in Britain

SBA/Budweiser champions feted