Super Bowl Movie Ads: 'Iron Man 3,' 'Star Trek' Set For Prime Placement

What Movies Are Headed To The Super Bowl?
This undated publicity image released by Marvel shows Robert Downey Jr., as Tony Stark/Iron Man, in a scene from "Marvel's Iron Man 3." (AP Photo/Marvel/Zade Rosenthal)
This undated publicity image released by Marvel shows Robert Downey Jr., as Tony Stark/Iron Man, in a scene from "Marvel's Iron Man 3." (AP Photo/Marvel/Zade Rosenthal)

Movie studios are no slouches when it comes to advertising, so it's no surprise that advertising executives have snapped up a good chunk of Super Bowl commercial slots and are allocating them to some of their biggest upcoming releases.

Among the ads you'll see on Sunday, per Deadline: new spots for "Iron Man 3," "Star Trek Into Darkness," "The Lone Ranger," "Oz: The Great and the Powerful" and "The Fast and the Furious 6."

Buying airtime during the game is notoriously expensive. This year, a 30-second spot is costing studios $4 million -- up from last year's $3.5 million.

Notoriously absent from the blockbuster line-up: "The Hunger Games: Catching Fire." Despite aiming for a November release, Lionsgate appears to have elected not to go in on the Big Game.

A number of this year's ads have already made their way online, including spots from GoDaddy, Coca-Cola and Volkswagen. Budweiser is unveiling a new beer during its commercial.

For more on individual studio plans, ship over to Deadline.

Super Bowl Ad Preview

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