Calvin Klein Super Bowl Ad Teaser: This Year's David Beckham For H&M? (VIDEO)

01/31/2013 08:16 am ET | Updated Feb 04, 2013
  • Ellie Krupnick Senior Editor of Viral Content and Strategy, The Huffington Post

Calvin Klein is getting sporty.

The iconic fashion brand is debuting its first-ever Super Bowl commercial this Sunday, reports Women's Wear Daily. The ad highlights Calvin Klein Concept, the latest from Calvin Klein Underwear with "360-degree seamless technology construction."

OK, but the science is less important than the fact that Matthew Terry, the male model showing off the new Concept undies, has the body of a Greek god. Seriously, the skin bared in this 16-second teaser puts David Beckham's H&M ad from last year's Super Bowl to shame.

And it's a good thing, too: A major incentive for watching the Super Bowl in years past had been all-American hunk Tom Brady. Without the New England Patriots in the game this year, who was going to fulfill our eye candy needs?

A Calvin Klein model, that's who. And thank goodness for that.

See the teaser video, released on WWD.com and YouTube, below and tune into the Super Bowl on February 3 to see all 30 glorious seconds of Matthew Terry in his skivvies.

WATCH:

What other ads will you see on Sunday?

Super Bowl Ads, Teasers 2013

Want more? Be sure to check out HuffPost Style on Twitter, Facebook, Tumblr, Pinterest and Instagram at @HuffPostStyle.
--
Do you have a style story idea or tip? Email us at stylesubmissions@huffingtonpost.com. (PR pitches sent to this address will be ignored.)

YOU MAY LIKE

CONVERSATIONS