Calvin Klein is getting sporty.
The iconic fashion brand is debuting its first-ever Super Bowl commercial this Sunday, reports Women's Wear Daily. The ad highlights Calvin Klein Concept, the latest from Calvin Klein Underwear with "360-degree seamless technology construction."
OK, but the science is less important than the fact that Matthew Terry, the male model showing off the new Concept undies, has the body of a Greek god. Seriously, the skin bared in this 16-second teaser puts David Beckham's H&M ad from last year's Super Bowl to shame.
And it's a good thing, too: A major incentive for watching the Super Bowl in years past had been all-American hunk Tom Brady. Without the New England Patriots in the game this year, who was going to fulfill our eye candy needs?
A Calvin Klein model, that's who. And thank goodness for that.
What other ads will you see on Sunday?
Perfect Match - Bar Refaeli's Big Kiss
Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion
What's hot? The all-new Mercedes-Benz CLA. What's hotter? Kate Upton washing it in slow motion. To see more Kate, visit: mbenz.us
Fly the Danica Skies | Official GoDaddy.CO Video
Prepare for takeoff with Danica Patrick as she goes through her 2013 GoDaddy.CO Super Bowl ad pre-flight checks. Register Your Big Idea at GoDaddy.CO
2013 Hyundai Genesis: "Excited"
2013 Hyundai Santa Fe Ad: "Team"
2013 Gildan Super Bowl Teaser -- "Getaway"
How far will this man go for his favorite t-shirt? Get a sneak peek at Gildan's Super Bowl commercial "Getaway" and stay tuned to see the full commercial on February 3rd. Visit www.Facebook.com Today! And starting Feb 3rd share your story for a chance to win some amazing prizes!
Grandpa Goes Wild - 2013 Taco Bell Game Day Commercial Teaser
An 87-year old with an appetite for adventure joyrides through a football field on a souped-up, high-speed mobility scooter. And he's got something even wilder up his old-man sleeve for Game Day.
Viva Young - 2013 Taco Bell Game Day Commercial
Audi 2013 Big Game Commercial: "Prom"
Toyota RAV4 2013 Big Game Commercial
2013 Hyundai Sonata Turbo: "Stuck"
Volkswagen Super Bowl 2013 Game Day
Coca-Cola Super Bowl Ad Preview
Pepsi NEXT Super Bowl Commercial
miO Fit 2013 Big Game Ad Teaser
Beck's Sapphire Super Bowl Commercial - 2013
Go Daddy Super Bowl 2013 Ad
Dunder Mifflin 2013 Super Bowl Commercial: Paper War with Cat
Skechers - GOrun 2 -- Man vs Cheetah Big Game Commercial
Sunny Side: 2013 Volkswagen Super Bowl Teaser
Doritos "Express Checkout"
Doritos "Fashionista Daddy"
Diner: Mercedes-Benz Super Bowl Commercial Teaser
In an old New Orleans cafe, a powerful force is undeniably present. What it is won't be revealed until the Super Bowl. Will you be watching? Be the first to know: mbenz.us Learn more about the CLA: www.mbusa.com
Dishes: Mercedes-Benz Super Bowl Commercial Teaser
Something sinister is coming. Will you give in to temptation? Tune in during the Super Bowl for the reveal. Be the first to know: mbenz.us Learn more about the CLA: www.mbusa.com
Sundae: Mercedes-Benz Super Bowl Commercial Teaser
Something hot is coming. When it arrives, will you melt? Tune in during the Super Bowl for the reveal. Be the first to know: mbenz.us Learn more about the CLA: www.mbusa.com
Jukebox: Mercedes-Benz Super Bowl Commercial Teaser
Something mysterious is coming. Will you give in to curiosity? Tune in during the Super Bowl for the reveal. Be the first to know: mbenz.us Learn more about the CLA: www.mbusa.com
Coffee: Mercedes-Benz Super Bowl Commercial Teaser
Something scorching is coming. Will you feel the heat? Tune in during the Super Bowl for the reveal. Be the first to know: mbenz.us Learn more about the CLA: www.mbusa.com
Skechers GOrun 2 -- Man vs. Cheetah TEASER
Will Skechers GOrun 2 help Man catch Cheetah? Watch the BIG GAME to see how the chase ends. Skechers GOrun 2 Designed for Speed. Learn more about Skechers GOrun 2 at: www.skechersperformance.com For Skechers Performance updates visit www.facebook.com
Budweiser Super Bowl XLVII - Tease 2
Budweiser Super Bowl XLVII - Tease 3
Budweiser Super Bowl XLVII - Tease 1
Mercedes-Benz 2013 Super Bowl Commercial
Want more? Be sure to check out HuffPost Style on Twitter, Facebook, Tumblr, Pinterest and Instagram at @HuffPostStyle.
Do you have a style story idea or tip? Email us at firstname.lastname@example.org. (PR pitches sent to this address will be ignored.)