Calvin Klein is getting sporty.

The iconic fashion brand is debuting its first-ever Super Bowl commercial this Sunday, reports Women's Wear Daily. The ad highlights Calvin Klein Concept, the latest from Calvin Klein Underwear with "360-degree seamless technology construction."

OK, but the science is less important than the fact that Matthew Terry, the male model showing off the new Concept undies, has the body of a Greek god. Seriously, the skin bared in this 16-second teaser puts David Beckham's H&M ad from last year's Super Bowl to shame.

And it's a good thing, too: A major incentive for watching the Super Bowl in years past had been all-American hunk Tom Brady. Without the New England Patriots in the game this year, who was going to fulfill our eye candy needs?

A Calvin Klein model, that's who. And thank goodness for that.

See the teaser video, released on WWD.com and YouTube, below and tune into the Super Bowl on February 3 to see all 30 glorious seconds of Matthew Terry in his skivvies.

WATCH:

What other ads will you see on Sunday?

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  • Skechers GOrun 2 -- Man vs. Cheetah TEASER

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