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'God Made A Farmer' Super Bowl Ad: Paul Harvey Speech In Chrysler's Ram Truck Commercial

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Chrysler
Chrysler

While most Super Bowl advertisers went with some combination of silly and sexy in hopes of winning over viewers, Chrysler struck a far more poignant vibe with its "So God Made A Farmer" ad.

Ostensibly promoting its line of Ram pickup trucks, Chrysler's homage to farmers was based around a speech delivered by Paul Harvey, a conservative radio host. According to Agriculture Proud, Harvey recited this speech in 1978 at the Future Farmers of America convention.

The Ram spot was the third most popular of the night, per the USA Today Ad Meter. The reaction on Twitter certainly seemed to back up that ranking.


Gary Sinise
Paul Harvey was one of a kind. Brilliant use of "So God made a farmer". Great tribute to the American farmer. Wonderful ad

Angie Harmon
WOW. & God made a farmer. Maybe the powers that be saw that commercial, were equally as moved & will now by American grown. 🇺🇸🌱

Jamie Lovemark
Best Commercial thus far is God Made a Farmer. Followed closely by the Jeep/USO commercial.

CLICK HERE to see the rest of the 2013 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.

As the San Francisco 49ers and Baltimore Ravens battled for the right to lift the Lombardi Trophy, Super Bowl advertisers competed for another prize: your attention. Each time that CBS cut away from Super Bowl XLVII to pay the bills (or because the lights went out), another group of blockbuster commercials and movie trailers were unveiled (although many had been teased). At your Super Bowl party, were people paying closer attention during the game or the commercial breaks?

While memorable Super Bowl commercials like Apple's '1984' and Snickers' spot that featured Betty White will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails. Will this ad make this year's best list? Is it controversial? Or, even worse, destined to be forgotten?

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