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02/04/2013 05:29 pm ET

Kia Hotbots Super Bowl Commercial 2013 (VIDEO)

Kia made a statement with its Super Bowl ad for the 2014 Forte with a little help from former Miss USA Alyssa Campanella and a handsy, disrespectful media reporter.

The futuristic Forte is unveiled at a media event by a group of sexy cyborgs born from the likeness of Campanella as a slovenly news writer smears his greasy paws all over the vehicle's pristine body. The cyborg unleashes a fury of quick strikes that send the reporter flying from the pedestal as she offers him a warning to "respect the tech."

It's probably safe to say he'll never make that same mistake twice.

CLICK HERE to see the rest of the 2013 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.

As the San Francisco 49ers and Baltimore Ravens battled for the right to lift the Lombardi Trophy, Super Bowl advertisers competed for another prize: your attention. Each time that CBS cut away from Super Bowl XLVII to pay the bills (or because the lights went out), another group of blockbuster commercials and movie trailers were unveiled (although many had been teased). At your Super Bowl party, were people paying closer attention during the game or the commercial breaks?

While memorable Super Bowl commercials like Apple's '1984' and Snickers' spot that featured Betty White will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails. Will this ad make this year's best list? Is it controversial? Or, even worse, destined to be forgotten?

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