Huffpost Sports

Star Trek Super Bowl Trailer: 'Into The Darkness' Ad Foreshadowed Superdome Blackout?

Posted: Updated:

Star Trek went where many movie trailers have gone before ... to the Super Bowl.

Super Bowl viewers got a look at a trailer for "Star Trek: Into The Darkness" on Sunday not long before the Superdome itself went briefly into the Darkness.

At that point the questions on social media ranged from "Secret marketing strategy?" to "Best secret marketing strategy ever?"


Jeff Cannata
Star Trek Into Darkness must have paid a fortune for this kind of product placement.

Evan Annett
You know, if you wanted to advertise Star Trek Into Darkness, this is taking it a bit too far, you guys.

Lisa Kelly
What's the name of that new Star Trek movie? Into Darkness? Hmmm. I smell a sneaky marketing ploy.

David Mack
Super Bowl: Into Darkness - best Star Trek viral promo ever.

CLICK HERE to see the rest of the 2013 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.

As the San Francisco 49ers and Baltimore Ravens battled for the right to lift the Lombardi Trophy, Super Bowl advertisers competed for another prize: your attention. Each time that CBS cut away from Super Bowl XLVII to pay the bills (or because the lights went out), another group of blockbuster commercials and movie trailers were unveiled (although many had been teased). At your Super Bowl party, were people paying closer attention during the game or the commercial breaks?

While memorable Super Bowl commercials like Apple's '1984' and Snickers' spot that featured Betty White will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails. Will this ad make this year's best list? Is it controversial? Or, even worse, destined to be forgotten?

Also on HuffPost:

Close
50 Greatest Super Bowl Ads
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Suggest a correction

Around the Web

Star Trek Into Darkness Super Bowl Trailer Is Better At Everything ...

Star Trek Into Darkness Super Bowl Trailer | Tor.com

Star Trek Into Darkness Super Bowl trailer -- VIDEO | Inside Movies ...

During Super Bowl XLVII, 'Star Trek Into Darkness' trailer punts ...

'Star Trek Into Darkness' Super Bowl Trailer - Rope of Silicon

Super Bowl 'Star Trek Into Darkness' trailer shows off a lot more ...

'Star Trek' Super Bowl Ad Brings Battle To Earth - Music, Celebrity ...

'Star Trek Into Darkness' Super Bowl Movie Trailer

Star Trek Into Darkness Super Bowl spot is Enterprise torture porn

'Star Trek Into Darkness' Super Bowl Trailer: Benedict Cumberbatch ...

During Super Bowl XLVII, 'Star Trek Into Darkness' trailer punts answer to ...

Super Bowl Commercials

Super Bowl Commercials from Feb. 3, 2013 - NFL.com

2013 Super Bowl Commercials - HuffPost Sports

Super Bowl commercials 2013: Your complete roundup | Shutdown ...

Super Bowl 2013: Best and Worst Commercials | PopWatch | EW.com

Dodge Ram's Farmers: Super Bowl Commercial 2013 (Video) | 2013 ...

Budweiser Super Bowl Commercial: 'Clydesdales Horses' (Video ...

The 25 Best Super Bowl Commercials of All Time - YouTube

2013 Super Bowl XLVII Ads - Superbowl-ads.comSuperbowl-ads ...

Super Bowl commercials: best and worst - Television

 
From Our Partners