Star Trek went where many movie trailers have gone before ... to the Super Bowl.
Super Bowl viewers got a look at a trailer for "Star Trek: Into The Darkness" on Sunday not long before the Superdome itself went briefly into the Darkness.
At that point the questions on social media ranged from "Secret marketing strategy?" to "Best secret marketing strategy ever?"
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As the San Francisco 49ers and Baltimore Ravens battled for the right to lift the Lombardi Trophy, Super Bowl advertisers competed for another prize: your attention. Each time that CBS cut away from Super Bowl XLVII to pay the bills (or because the lights went out), another group of blockbuster commercials and movie trailers were unveiled (although many had been teased). At your Super Bowl party, were people paying closer attention during the game or the commercial breaks?
While memorable Super Bowl commercials like Apple's '1984' and Snickers' spot that featured Betty White will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails. Will this ad make this year's best list? Is it controversial? Or, even worse, destined to be forgotten?