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GoDaddy Super Bowl Nerd Kiss Ad Boosts Company To Biggest Sales Day Ever: Report

02/05/2013 02:21 pm ET | Updated Feb 07, 2013

As it turns out, when a beautiful supermodel kisses a computer geek, big sales follow.

GoDaddy apparently had the perfect recipe for its "Perfect Match" Super Bowl nerd kiss commercial starring Victoria's Secret model Bar Refaeli and actor Jesse Heiman.

Via Mashable:

  • Hosting sales jumped 45%.
  • Dot-com domain sales rose 40%.
  • New mobile customers increased by 35%.
  • The company added 10,000 customers in total

Not only did GoDaddy reportedly profit from the Super Bowl ad, but Heiman has also had a burst of success following his make-out session with Refaeli.

"I’ve actually had guys tweet me that they wish they were me, and girls tweet me saying they wish they were Bar," the GoDaddy nerd-turned-sex symbol told TMZ. "I have girls run up to me and take pictures with me, tweet me for dates.”

His career also received a boost. "There are lots of inquiries coming in to my agent and manager, their phone has been ringing off the hook, but they are really letting me enjoy the moment right now.”

The kissing ad, by Deutsch in New York and director Mike Maguire of Biscuit Filmworks, is part of GoDaddy's new "Smart Meets Sexy" campaign, according to AdWeek.

Refaeli and Heiman did 45 takes of the kiss, GoDaddy told AdWeek. Two other versions of the ad were rejected by CBS for being indecent.

Despite the buzz surrounding the ad, GoDaddy's "Perfect Match" scored lowest on USA Today's Super Bowl Ad Meter. The ad was rated a measly 3.30 out of 10 by USA Today panelists.

Also on HuffPost:

Super Bowl XLVII Commercials


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