With the help of chef Michael Symon and actress Eva Longoria, Lay's is letting consumers decide what the next potato chip flavor will be for the brand. The "Do Us A Flavor" campaign first encouraged fans to submit ideas for new potato chips flavors and received about 3.8 million submissions. The company then whittled down the suggestions to 20 flavors, and a panel picked the final three.
The Huffington Post couldn't resist the chance to sample these funky flavors: Chicken & Waffles, Sriracha and Cheesy Garlic Bread. Sadly, we found that while each of these flavors had some serious potential, they all fell short one way or the other. While last year's flavor -- BLT -- tasted eerily similar to an actual sandwich, these new flavors didn't taste enough like their titles.
The chips are now available in stores, so if you want to weigh in yourself, you can vote on Lay's Facebook page, text "VOTE" to 24477 or use the hashtags #SaveChickenWaffles, #SaveGarlicBread or #SaveSriracha on Twitter. Once the votes are tallied, the person who submitted the winning flavor (his or her name will appear on the packaging) will win $1 million, or one percent of the chip's 2013 sales -- whichever is more. The runners-up will win $50,000.
Here's a rundown of the taste of each flavor:
If we had to choose the worst flavor, this would probably be it. The potato chip mostly tasted like cheap maple syrup, which is just not what a potato chip should taste like. We didn't get any "chicken" taste whatsoever.
Out of all three flavors, we figured this would be the easiest to simulate. But it ended up tasting like a tomato-heavy barbecue sauce with a tiny bit of spice, rather than a punchy sriracha sauce. If you like barbecue chips, this might be a winner for you. But if you are a big sriracha fan, you're bound to be a little disappointed.
This was all cheese, no garlic, no bread. There's a certain "fake cheese" taste (think: Cheetos, Doritos) that is somehow quite palatable if not downright delicious. The Cheesy Garlic Bread flavor doesn't quite get there, and instead just feels a little flat.