During my first year at Harvard Business School, I decided to start a new business. I set up a team, choose a name, secured a URL, and Zoosa was born. My theory was that by leveraging the collective expertise of skilled professionals, we could have a significant impact on the social sector. Zoosa was intended to be a platform where volunteers shared their activities and connected with others, creating a positive feedback loop. The idea was that this would encourage some people to deepen their efforts and others to become new volunteers. Unfortunately, I had never worked for an early-stage business or in the social enterprise space. The result? My business failed.