On Tuesday morning, HTC outed its newest Android superphone, the HTC One. This latest development in the smartphone wars has set up an epic clash that is, at its heart, a battle of numbers, between the odd integers 1, 3 and 5.
That is, the HTC One, the Galaxy S III and the iPhone 5.
In this clash of titanic superphones, does the old adage that bigger is better hold true, with Apple's 5 taking the crown? Or is this more like a game of golf, where the lower your number the better, and a Hole in One heralds an HTC resurgence? Or does the number three somehow trump one and five -- like the "Star Wars" films, perhaps? -- with Samsung retaining its momentum in its takedown of Apple and all the other Android makers?
Numerology aside, which do you like: The all-aluminum, redesigned Android flavor of the HTC One; the smooth moves and good looks of Samsung's Galaxy S III; or Apple's super-slim iPhone 5?
We've got all the specs below. What's your lucky number?