SAO PAULO -- Hate that hair? In Brazil, beware.

A self-regulatory council for Brazil's advertising industry is looking into complaints against razor maker Gillette for running body-shaving commercials.

Council spokesman Eduardo Correa says 20 consumers have filed complaints that the campaign "encourages prejudice against hairy men."

The online commercials show beautiful women telling men they should shave their chests to please their girlfriends.

The council's ethical committee is expected to rule on the case in 30 days.

Elaine Moreira is a spokeswoman for Gillette parent company Procter & Gamble. She says the campaign was "an irreverent way to say that women prefer hairless men and that the company never meant to offend consumers."

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  • A dancer from the X-9 Paulistana samba school performs during a carnival parade in Sao Paulo, Brazil, early Saturday, Feb. 9, 2013. (AP Photo/Andre Penner)

  • A couple dressed as clowns participate in the "Cordao da Bola Preta" street carnival parade in Rio de Janeiro, Brazil, Saturday, Feb. 9, 2013. According to Rio's tourism office, Rio's street Carnival this year will consist of 492 block parties, attended by an estimated five million Carnival enthusiasts. (AP Photo/Felipe Dana)

  • A dancer from the Aguia de Ouro samba school performs on a float during a carnival parade in Sao Paulo, Brazil, Saturday, Feb. 9, 2013. (AP Photo/Andre Penner)

  • BRAZIL-RIO-CARNIVAL-BOLA PRETA

    An impersonator of US Presidente Barack Obama takes part in the 'Cordao do Bola Preta' traditional carnival band parade along Rio Branco avenue, in downtown Rio de Janeiro, Brazil on February 9, 2013. Carnival was under way in Rio on Saturday with millions set to take to the streets for days of rowdy, joyous parades and festivities, bringing the nation to a halt for its annual wild party. Nearly 800,000 Brazilian and foreign tourists were expected join Rio's six million residents in the celebrations, whose climax comes on Sunday and Monday with the city's top samba schools putting on their extravagant processions led by sexy dancing queens. AFP PHOTO/VANDERLEI ALMEIDA (Photo credit should read VANDERLEI ALMEIDA/AFP/Getty Images)

  • A pregnant dancer from the X-9 Paulistana samba school performs during a carnival parade in Sao Paulo, Brazil, early Saturday, Feb. 9, 2013. (AP Photo/Andre Penner)

  • Revelers in costumes meant to resemble a military tank, one pointing a toy gun and another wearing a mask in the likeness of Osama bin Laden, perform during the "Ceu na Terra" block carnival parade in Rio de Janeiro, Brazil, Saturday, Feb. 9, 2013. According to Rio's tourism office, Rio's street Carnival this year will consist of 492 block parties, attended by an estimated five million Carnival enthusiasts. (AP Photo/Silvia Izquierdo)

  • A reveler holds a frame depicting a front page of National Geographic magazine during "Ceu na Terra" block carnival parade in Rio de Janeiro, Brazil, Saturday, Feb. 9, 2013. According to Rio's tourism office, Rio's street Carnival this year will consist of 492 block parties, attended by an estimated five million Carnival enthusiasts. (AP Photo/Silvia Izquierdo)

  • BRAZIL-RIO-CARNIVAL-BOLA PRETA

    Revellers -- one (C) in a Michael Jackson costume -- take part in the 'Cordao do Bola Preta' traditional carnival band parade along Rio Branco avenue, in downtown Rio de Janeiro, Brazil on February 9, 2013. Carnival was under way in Rio on Saturday with millions set to take to the streets for days of rowdy, joyous parades and festivities, bringing the nation to a halt for its annual wild party. Nearly 800,000 Brazilian and foreign tourists were expected join Rio's six million residents in the celebrations, whose climax comes on Sunday and Monday with the city's top samba schools putting on their extravagant processions led by sexy dancing queens. AFP PHOTO/VANDERLEI ALMEIDA (Photo credit should read VANDERLEI ALMEIDA/AFP/Getty Images)

  • Dancers from the Dragoes da Real samba school perform on a float during a carnival parade in Sao Paulo, Brazil, early Saturday, Feb. 9, 2013. (AP Photo/Andre Penner)

  • Revelers dressed as arcade character Mario Bros dance during the "Cordao da Bola Preta" street carnival parade in Rio de Janeiro, Brazil, Saturday, Feb. 9, 2013. According to Rio's tourism office, Rio's street Carnival this year will consist of 492 block parties, attended by an estimated five million Carnival enthusiasts. (AP Photo/Felipe Dana)

  • Dancers from the Dragoes da Real samba school perform during a carnival parade in Sao Paulo, Brazil, early Saturday, Feb. 9, 2013. (AP Photo/Andre Penner)

  • A dancer from the Aguia de Ouro samba school performs during a carnival parade in Sao Paulo, Brazil, Saturday, Feb. 9, 2013. (AP Photo/Andre Penner)

  • Revelers dressed as cat-woman joke as they pose for photos during the "Cordao da Bola Preta" street carnival parade in Rio de Janeiro, Brazil, Saturday, Feb. 9, 2013. According to Rio's tourism office, Rio's street Carnival this year will consist of 492 block parties, attended by an estimated five million Carnival enthusiasts. (AP Photo/Felipe Dana)

  • A dancer from the Aguia de Ouro samba school performs during a carnival parade in Sao Paulo, Brazil, Saturday, Feb. 9, 2013. (AP Photo/Andre Penner)

  • A man dressed as Argentina's soccer player Lionel Messi, right, participates of the "Ceu na Terra" block carnival parade in Rio de Janeiro, Brazil, Saturday, Feb. 9, 2013. According to Rio's tourism office, Rio's street Carnival this year will consist of 492 block parties, attended by an estimated five million Carnival enthusiasts. (AP Photo/Silvia Izquierdo)

  • Children from the Vai-Vai samba school perform during a carnival parade in Sao Paulo, Brazil, early Saturday, Feb. 9, 2013. (AP Photo/Andre Penner)

  • A dancer from the Vai-Vai samba school performs during a carnival parade in Sao Paulo, Brazil, early Saturday, Feb. 9, 2013. (AP Photo/Andre Penner)

  • A dancer from the Vai-Vai samba school performs during a carnival parade in Sao Paulo, Brazil, early Saturday, Feb. 9, 2013. (AP Photo/Andre Penner)

  • Drummers from the Mancha Verde samba school perform during a carnival parade in Sao Paulo, Brazil, early Saturday, Feb. 9, 2013. (AP Photo/Andre Penner)

  • BRAZIL-CARNIVAL-SAO PAULO-PARADE

    A reveller of Academicos do Tatuape samba school performs performs atop a float during the first night of Carnival parades at Sao Paulo on February 08, 2013. AFP PHOTO / Nelson ALMEIDA (Photo credit should read NELSON ALMEIDA/AFP/Getty Images)

  • BRAZIL-RIO-CARNIVAL-BOLA PRETA

    Revellers take part in the 'Cordao do Bola Preta' traditional carnival band parade along Rio Branco avenue, in downtown Rio de Janeiro, Brazil on February 9, 2013. Carnival was under way in Rio on Saturday with millions set to take to the streets for days of rowdy, joyous parades and festivities, bringing the nation to a halt for its annual wild party. Nearly 800,000 Brazilian and foreign tourists were expected join Rio's six million residents in the celebrations, whose climax comes on Sunday and Monday with the city's top samba schools putting on their extravagant processions led by sexy dancing queens. AFP PHOTO/VANDERLEI ALMEIDA (Photo credit should read VANDERLEI ALMEIDA/AFP/Getty Images)

  • BRAZIL-CARNIVAL-SAO PAULO-PARADE

    Revellers of Vai-vai samba school perform during the first night of Carnival parades at Sao Paulo on February 09, 2013. AFP PHOTO / Nelson ALMEIDA (Photo credit should read NELSON ALMEIDA/AFP/Getty Images)

  • BRAZIL-CARNIVAL-SAO PAULO-PARADE

    Revellers of Vai-vai samba school perform during the first night of Carnival parades at Sao Paulo on February 09, 2013. AFP PHOTO / Nelson ALMEIDA (Photo credit should read NELSON ALMEIDA/AFP/Getty Images)

  • BRAZIL-CARNIVAL-SAO PAULO-PARADE

    A reveller of Vai-vai samba school performs during the first night of Carnival parades at Sao Paulo on February 09, 2013. AFP PHOTO / Nelson ALMEIDA (Photo credit should read NELSON ALMEIDA/AFP/Getty Images)

  • BRAZIL-CARNIVAL-SAO PAULO-PARADE

    Revellers of X-9 Paulistana samba school perform atop a float during the first night of Carnival parades at Sao Paulo on February 09, 2013. AFP PHOTO / Nelson ALMEIDA (Photo credit should read NELSON ALMEIDA/AFP/Getty Images)

  • BRAZIL-RIO-CARNIVAL-BOLA PRETA

    Revellers take part in the 'Cordao do Bola Preta' traditional carnival band parade along Rio Branco avenue, in downtown Rio de Janeiro, Brazil, on February 9, 2013. Carnival was under way in Rio on Saturday with millions set to take to the streets for days of rowdy, joyous parades and festivities, bringing the nation to a halt for its annual wild party. Nearly 800,000 Brazilian and foreign tourists were expected join Rio's six million residents in the celebrations, whose climax comes on Sunday and Monday with the city's top samba schools putting on their extravagant processions led by sexy dancing queens. AFP PHOTO/VANDERLEI ALMEIDA (Photo credit should read VANDERLEI ALMEIDA/AFP/Getty Images)

  • BRAZIL-RIO-CARNIVAL-BOLA PRETA

    Revellers take part in the 'Cordao do Bola Preta' traditional carnival band parade along Rio Branco avenue, in downtown Rio de Janeiro, Brazil, on February 9, 2013. Carnival was under way in Rio on Saturday with millions set to take to the streets for days of rowdy, joyous parades and festivities, bringing the nation to a halt for its annual wild party. Nearly 800,000 Brazilian and foreign tourists were expected join Rio's six million residents in the celebrations, whose climax comes on Sunday and Monday with the city's top samba schools putting on their extravagant processions led by sexy dancing queens. AFP PHOTO/VANDERLEI ALMEIDA (Photo credit should read VANDERLEI ALMEIDA/AFP/Getty Images)

  • BRAZIL-RIO-CARNIVAL-BOLA PRETA

    Revellers take part in the 'Cordao do Bola Preta' traditional carnival band parade along Rio Branco avenue, in downtown Rio de Janeiro, Brazil, on February 9, 2013. Carnival was under way in Rio on Saturday with millions set to take to the streets for days of rowdy, joyous parades and festivities, bringing the nation to a halt for its annual wild party. Nearly 800,000 Brazilian and foreign tourists were expected join Rio's six million residents in the celebrations, whose climax comes on Sunday and Monday with the city's top samba schools putting on their extravagant processions led by sexy dancing queens. AFP PHOTO/VANDERLEI ALMEIDA (Photo credit should read VANDERLEI ALMEIDA/AFP/Getty Images)

  • BRAZIL-CARNIVAL-SAO PAULO-PARADE

    A reveller from Academicos do Tatuape samba school performs during the first night of carnival parade at the Sambadrome in Sao Paulo,Brazil, on February 9, 2013. AFP PHOTO/YASUYOSHI CHIBA (Photo credit should read YASUYOSHI CHIBA/AFP/Getty Images)

  • A reveler poses for photos during the "Cordao da Bola Preta" street carnival parade in Rio de Janeiro, Brazil, Saturday, Feb. 9, 2013. According to Rio's tourism office, Rio's street Carnival this year will consist of 492 block parties, attended by an estimated five million Carnival enthusiasts. (AP Photo/Felipe Dana)