02/25/2013 04:35 pm ET

James Franco's Blond Hair Steals The Show At The Daytona 500 (PHOTO)

James Franco is changing up his look, ladies.

The 34-year-old actor sported newly dyed locks yesterday (Feb. 24) while attending the NASCAR Spring Cup Series Daytona 500 in Daytona Beach, Fla. That's right ... Franco is a blonde.

The "Oz: The Great and Powerful" star was on hand to serve as the race's grand marshal -- aka he's the guy who said, "Gentleman, start your engines!"

But, since Danica Patrick was participating in the Daytona 500, Franco changed his line up a bit.

"Drivers ... and Danica! ... start your engines!" a light-haired Franco announced.

What do you think of James' new look? Check it out below!

james franco blond hair


Celebrity News & Photos
Subscribe to the Entertainment email.
Home to your favorite fan theories and the best movie recs.