James Franco is changing up his look, ladies.
The 34-year-old actor sported newly dyed locks yesterday (Feb. 24) while attending the NASCAR Spring Cup Series Daytona 500 in Daytona Beach, Fla. That's right ... Franco is a blonde.
The "Oz: The Great and Powerful" star was on hand to serve as the race's grand marshal -- aka he's the guy who said, "Gentleman, start your engines!"
But, since Danica Patrick was participating in the Daytona 500, Franco changed his line up a bit.
"Drivers ... and Danica! ... start your engines!" a light-haired Franco announced.
What do you think of James' new look? Check it out below!
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