Hispanic Moviegoers A Big Part Of Hollywood's Future

Latinos, A Big Part Of Hollywood’s Future
ROME, ITALY - OCTOBER 31: General view of the audience as the writer Wim Wenders speaks onstage at the 'Pina' Q&A during the 6th International Rome Film Festival on October 31, 2011 in Rome, Italy. (Photo by Ernesto Ruscio/Getty Images)
ROME, ITALY - OCTOBER 31: General view of the audience as the writer Wim Wenders speaks onstage at the 'Pina' Q&A during the 6th International Rome Film Festival on October 31, 2011 in Rome, Italy. (Photo by Ernesto Ruscio/Getty Images)

When population numbers are taken into account, Hispanics make up the heaviest percentage of moviegoers today. They represent 18 percent of the movie-going population but account for a solid 25 percent of all movies seen in theaters, and their attendance numbers are only going up. Hollywood, of course, has taken note.

“The overall trend is that Hispanics remain the best movie-going customers,” said Ray Ydoyaga, an executive at Nielsen, who helped put together the analytics company’s annual 2012 American Moviegoing report. “I think by and large that studios understand that Hispanics are one of their most important customers.”

Popular in the Community

Close

What's Hot