Move over, hipsters. Divisadero is the new Mission.
After years of anticipation, Bi-Rite Market celebrated a soft opening at its new location at 550 Divisadero Street on Sunday, reportedly handing out sandwiches, ice cream and cheese to the line outside. The location will celebrate a grand opening on Wednesday.
"It feels really good in here, man," said owner Sam Mogannam while standing in the new space with the San Francisco Chronicle. "Construction was so long and so frustrating because it felt like it took forever. But now, the vision came through."
Indeed, plans for the new location were first announced in 2010, but were stalled due to a difficult construction project. Now, the city's west side is finally celebrating.
The new location will mirror the market's original Mission location, but with an added cut-to-order cheese counter, and additional room for fish and produce. The original market's beloved ice cream window will also be at the new location.
The addition reflects a larger movement in the neighborhood. In 2011, the Divisadero Corridor was named the "Comeback Neighborhood of the Year" by local non-profit Neighborhood Empowerment Network. Last month, the Mill, a popular toast-and-coffee collaboration between Josey Baker and Four Barrel Coffee, opened its doors just down the street.
"The past two times I've been to @TheMillSF I've seen people in BiRite hoodies," tweeted one local customer. "This is the new Divis!"
Check out a few of the local businesses that have helped create "the new Divis" in our slideshow below.
How many restaurants can say they have an entire neighborhood named after them? Not many, because the Cow Hollow Empanada And Used Polo Shirt Emporium is something I just made up. Founded in 2006, NoPa's (a nod to being "North of the Panhandle") name has expended to reference much of the area surrounding area, leading many to levy charges of the California-style restaurant being over-hyped. Don't believe the haters; one taste of NoPa's maybe-best-in-the-city burger is more than enough to consider broadening the definition of what constitutes NoPa as far north as the Golden Gate Bridge. Flickr photo by SanFranAnnie
What's not to love about parklets? The conversion of one or more parking spaces into a small, outdoor, public park complete with greenery and seating comes with wonderfully satisfying feeling of making the poor sucker endlessly circling the block in a Honda Civic regret having a car city just a little bit harder. The parklet on Divisadero between Hayes and Grove is one of the first, and nicest, in all of San Francisco.
There are a lot of ways to start a riot in Oakland but one of the easiest is to go up to any die-hard Oaklandite (make sure they're wearing an "I Hella Heart Oakland Shirt") and proclaim, "Little Star is better than Zachary's." What follows won't be pretty. The secret to the cult-like following of San Francisco's premier outpost in the trans-bay pizza wars is its buttery, delicious crust and always-fresh toppings. Flickr photo by SanFranAnnie
Located just off the famous "Wiggle" bike route, Mojo Bicycle Cafe combines two of San Francisco's favorite pastimes in a single location--it's a coffee shop in front and a bike shop in back. If you ever had the urge to see what would happen if you lubed your chain with macchiato, this is the place to make that stupid, stupid idea a reality. Flickr photo by Mat Honan
Even the trendiest of 'hoods needs a dive bar and The Page is Divisadero Corridor's official low-key watering hole. Dotted with PBR swilling neighbors on weeknights and packed PBR swilling hipsters on weekends, The Page in an inviting place where anyone in the city can plop down on a bar-stool and wet their whistle. Flickr photo by Roshan Vyas.
The Madrone Art Bar can sometimes seem too hip for its own good. At one point, the space above the bar was filled with a crucified Mickey Mouse doll spray-painted gold and a rife adorned with Burberry. But don't let the bar's knowing trendiness get to you. Down a couple drinks and, before you know it, its well after midnight and you're having the time of your life, shaking your booty at one of the bar's monthly Prince vs. Michael Jackson club nights. Flickr photo by holisticmonkey.