Huffpost Style

Heidi Klum's Carl's Jr. & Hardee's Commercial Gets A 'Graduate' Theme (VIDEO)

Posted: Updated:

Shooting a sexy commercial for Carl’s Jr. and Hardee’s seems to be a swimsuit model rite of passage these days. But the latest Carl's Jr. girl is actually a veteran: Heidi Klum.

Heidi is the star of Carl’s Jr. and Hardee’s new commercial, set to hit airwaves in late March. The ad takes the fast food chain's typical formula -- blonde model, bathing suit, massive hamburger -- and gives it a theme: "The Graduate."

"Basically, I am Mrs. Robinson and I am seducing this cute little boy... with my burger," says Heidi in the behind-the-scenes video (below). "I shove the burger in his mouth in a sexy way." As the commercial's creative director Mick DiMaria put it, "We're basically taking that scene and foodifying it."

Bet you didn't know that was a thing, right?

But it is Carl's Jr. and Hardees' specialty: making the least-sexy food items alluring. The chain has become famous for its over-the-top ads, which have featured Audrina Patridge (2009), Padma Lakshmi (2009), Kim Kardashian (2009), Emily Ratajkowski (2012) and our gal Kate Upton. 2013 saw a newbie Sports Illustrated swimsuit model, Nina Agdal, shilling for Carl's Jr.'s new Charbroiled Atlantic Cod Fish Sandwich.

But to promote the brand's new Jim Beam Bourbon Burger, Carl's Jr. called in a specialist. "I do eat a lot of burgers," attests Heidi. "I do also eat a lot of fries."

In other words, it's a match made in fast food heaven. Check out the behind-the-scenes video below!

WATCH:

Plenty of models eat (and not just burgers)...

Close
Models And Food
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Want more? Be sure to check out HuffPost Style on Twitter, Facebook, Tumblr, Pinterest and Instagram at @HuffPostStyle.
--
Do you have a style story idea or tips? Email us at stylesubmissions@huffingtonpost.com. (PR pitches sent to this address will be ignored.)

Around the Web

Celeb Watch: Dick Vitale for Wendy's; Heidi Klum for Carl's Jr.

Heidi Klum Re-Creates a Sexy Classic in Burger Ad

Duchess of Cambridge wears Max Mara to show off baby bump

Hardee's, Panera take very different paths to sell sandwiches

Heidi Klum Re-Creates a Sexy Classic in Burger Ad