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Minority Groups Helped Fight The Soda Ban

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MINORITY GROUPS SODA BAN
n this May 31, 2012 file photo, a man leaves a 7-Eleven store with a Double Gulp drink, in New York. If New York City bans big sodas, what's next? Large slices of pizza? Double-scoop ice cream cones? Tubs of movie-theater popcorn? The 16-ounce strip steak? Opponents of the proposed ban may use that slippery-slope argument along with other legal strategies to try to block the first-in-the-nation rule. (AP Photo/Richard Drew, File) | AP

The decision by a New York State judge striking down the Bloomberg administration’s ban on large, sugary drinks this week was not just a high-profile victory for the soda companies in their pitched battle against anti-obesity policies that are aimed at their products. It was also a victory for the industry’s steadfast, if surprising, allies: advocacy groups representing the very communities hit hardest by the obesity epidemic.

Dozens of Hispanic and African-American civil rights groups, health advocacy organizations and business associations have joined the beverage industry in opposing soda regulation around the country in recent years, arguing that such measures — perhaps the greatest regulatory threat the soft-drink industry has ever faced — are discriminatory, paternalistic or ineffective.

Read the whole story at The New York Times