Rep. Stephen Lynch (D-Mass.) on Monday released a new ad for his campaign in the Massachusetts special election for U.S. Senate. The ad touts Lynch's working-class roots, with people sharing details from his life -- growing up in the projects, working a stint as an ironworker, attending college and law school at night -- and declaring, "I am Stephen Lynch."
"I am Stephen Lynch, and I approve this message because I know how hard you work," says Lynch in the ad. "And in the Senate, I’ll never forget it."
As in Lynch's latest ad, the focus is biographical and seems meant to motivate working-class voters to join his camp. Lynch is trying to catch up to rival candidate Rep. Ed Markey (D-Mass.), who has been endorsed by the Democratic Senate Campaign Committee and top state Democrats and who leads in the polls.
Lynch's ad has similarities in structure to a web video made by his 2010 congressional primary challenger, Mac D'Alessandro, who attacked Lynch's vote against President Barack Obama's health care law.
"I'm a Mac, because the families on my street should come before the CEOs on Wall Street," says one man in that video, as several others state why they support D'Alessandro. "I'm a Mac," says D'Alessandro, at the end of the ad.
A spokesman for Lynch's campaign said they had not gotten the idea for their new ad from D'Alessandro. "I didn't even know the video existed," spokesman Conor Yunits said.
Lynch creamed D'Alessandro in the 2010 primary, 66 to 34 percent. He's now in the opposite position against Markey as he tries to win the April 30 primary.