03/20/2013 03:48 pm ET Updated Mar 20, 2013

'Social Farter' VIDEO Is A Gas, But It's Supposed To Be An Anti-Smoking Ad For 'Quit The Denial' In Canada

Farting is funny. Smoking is not.

That's the dynamic which fuels this amusing spot from the Ontario Ministry of Health's "Quit The Denial" campaign in Canada.

The bit follows a woman from her shrink's office to a party of flatulent friends to show how her farting becomes an addictive crutch. Titled "Social Farter", the ad is rather, um, long-winded, requiring nearly a minute of passing gas before revealing its point.

"Social smoking is as ridiculous as social farting," reads the tagline, when it finally appears.

AdWeek called "Social Farter" a splendidly sophomoric approach and definitely diverting." Creative Review said the glut of graphic tobacco warnings on products makes "It ['Social Farter'] feel very gentle."

What do you think? Is the ad a stinker, or does it blow you away? Check it out in the video below.



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