Farting is funny. Smoking is not.
That's the dynamic which fuels this amusing spot from the Ontario Ministry of Health's "Quit The Denial" campaign in Canada.
The bit follows a woman from her shrink's office to a party of flatulent friends to show how her farting becomes an addictive crutch. Titled "Social Farter", the ad is rather, um, long-winded, requiring nearly a minute of passing gas before revealing its point.
"Social smoking is as ridiculous as social farting," reads the tagline, when it finally appears.
AdWeek called "Social Farter" a splendidly sophomoric approach and definitely diverting." Creative Review said the glut of graphic tobacco warnings on products makes "It ['Social Farter'] feel very gentle."
What do you think? Is the ad a stinker, or does it blow you away? Check it out in the video below.