Coachella 2013: The Parties Guide | TheWrap Music

Coachella Party Guide

Get the Indian headdresses back from the dry cleaner quickly. For the second year in a row, the Coachella party scene is only on the first weekend, April 12-14.

Not a single significant entertainment marketer has moved into weekend two. Most celebrity talent will head to Indio on the first weekend ,with festival goers like Elijah Wood, Ashley Benson, and various CW and “Bachelor”-level names expected east. The consumer media will follow suit.

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