Thought Hooters already had the "trademark" on serving up hot food alongside curvy women? Then admit your ignorance and bow before Bikinis Sports Bar & Grill.
The restaurant chain's founder, Doug Guller, announced in a press release last week that Bikinis has officially secured the trademark for that most coveted term: "breastaurant." That's right, Bikinis now officially owns the federal trademark and can actually pursue legal action if any of its competitors -- that means you, Hooters -- tries to use it.
“We’re really excited about receiving this federal trademark,” Guller said in the press release. A "breastaurant" is a restaurant that diners frequent just as much for the cleavage-bearing waitstaff as for the food they serve, by the way.
Guller's decision may have been fueled by the "breastaurant" industry's recent surge. The country's top three "breastaurant" chains after Hooters each experienced at least 30 percent in sales growth in 2011. The dining experience is becoming so popular, in fact, that even Hulk Hogan plans to enter the market. Hulk Hogan!
Guller likes doing stuff like this. Indeed, less than a year ago, he bought Bankersmith, Tex., and renamed it Bikinis, Tex. At the time he bought it, the town consisted of just one building, but Guller told Eater that he hopes to turn the place into a "big playground." Uncomfortable yet?
Also on HuffPost:
<a href="http://www.hooters.com/home.aspx" target="_hplink">Hooters</a> opened in 1983 and has grown to more than 460 locations across 44 states. Chicken wings are the restaurant's specialty, but the menu also includes hamburgers, sandwiches, steaks and seafood entrees.
Tilted Kilt Pub & Eatery
<a href="http://www.tiltedkilt.com/" target="_hplink">The Tilted Kilt</a>, a Celtic-themed sports bar chain founded in 2003, has 65 locations across the country. Waitresses are decked out in "mini-kilts" and push-up bras, and it's tagline is, "A cold beer never looked so good."
Mugs 'N Jugs
<a href="http://store6.geomerx.com/mugsnjugs/" target="_hplink">Mugs 'N Jugs</a> has two Florida locations and serves sports bar fare like wings, burgers and sandwiches.
<a href="http://www.twinpeaksrestaurant.com/" target="_hplink">Twin Peaks</a> is a chain based in Texas, with 24 locations in 10 states. The "ultimate man cave" is attended by the Twin Peaks girls, whose serve up patrons in skimpy outfits. The menu includes dishes like pulled pork BBQ nachos, homestyle meatloaf and buffalo wings.
Seattle-based <a href="http://www.cowgirlsespresso.com/" target="_hplink">Cowgirl Espresso</a> is a coffee kiosk manned by baristas in barely-there ensembles. Costumes change depending on the day's theme; there's Military Mondays, Cowgirl Tuesdays, Bikini Wednesdays, School Girl Thursdays and Fantasy Fridays.
<a href="http://www.showmes.com/" target="_hplink">Show-Me's</a> 16 locations in Indiana, Illinois, Ohio, Missouri and Kentucky serves up classic sports bar dishes with the tagline, "Show-Me's, when you have an appetite for fun."
Bone Daddy's House of Smoke
<a href="http://www.bonedaddys.com/" target="_hplink">Bone Daddy's House of Smoke</a> is a BBQ joint with five Texas locations. Its website breaks down its appeal: "BBQ, BEER AND DADDY'S GIRLS."
Shorty's Bar and Grill
<a href="http://www.shortysbarandgrill.com/" target="_hplink">Shorty's Bar and Grill</a> describes itself as a family-friendly restaurant, but its waitresses -- the Shorty Girls -- always serve up fare wearing country-ified getups. Its website describes them as being of a "country girl-next door type." The place's "Big A$$" burger holds a hallowed place on the menu.
We first introduced you to <a href="https://www.facebook.com/pages/The-Man-Cave-Restaurants/172065822900074?sk=wall&filter=12" target="_hplink">Man Cave</a> earlier this year, a Norman, Oklahoma eatery that's <a href="http://www.huffingtonpost.com/2012/03/12/man-cave-breastaurant_n_1339043.html" target="_hplink">exactly what it sounds like</a>. Wings and pizza are menu mainstays.