BUSINESS

'Breastaurant' Trademarked By Bikinis Sports Bar & Grill Owner

04/09/2013 02:02 pm ET | Updated Apr 09, 2013

Thought Hooters already had the "trademark" on serving up hot food alongside curvy women? Then admit your ignorance and bow before Bikinis Sports Bar & Grill.

The restaurant chain's founder, Doug Guller, announced in a press release last week that Bikinis has officially secured the trademark for that most coveted term: "breastaurant." That's right, Bikinis now officially owns the federal trademark and can actually pursue legal action if any of its competitors -- that means you, Hooters -- tries to use it.

“We’re really excited about receiving this federal trademark,” Guller said in the press release. A "breastaurant" is a restaurant that diners frequent just as much for the cleavage-bearing waitstaff as for the food they serve, by the way.

Guller's decision may have been fueled by the "breastaurant" industry's recent surge. The country's top three "breastaurant" chains after Hooters each experienced at least 30 percent in sales growth in 2011. The dining experience is becoming so popular, in fact, that even Hulk Hogan plans to enter the market. Hulk Hogan!

Guller likes doing stuff like this. Indeed, less than a year ago, he bought Bankersmith, Tex., and renamed it Bikinis, Tex. At the time he bought it, the town consisted of just one building, but Guller told Eater that he hopes to turn the place into a "big playground." Uncomfortable yet?

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