BUSINESS
04/18/2013 06:00 pm ET Updated Apr 19, 2013

Chipotle Margaritas Get Makeover With Patron Tequila

Chipotle

Starting April 29 and just in time for Cinco de Mayo, Chipotle has announced that it will now serve hand-made margaritas with a choice of Patron or Sauza tequila. The new margaritas will be available in about 900 U.S. restaurants.

Both the Patron and Sauza margaritas will be made with the same ingredients: triple sec, a blend of lime and lemon juice and organic agave nectar. Prices will vary by region but expect the premium version (the one with Patron) version to cost somewhere between $6.50 and $8.

“Many people are not aware, but we have served margaritas at Chipotle from the beginning,” said Mark Crumpacker, chief marketing officer at Chipotle, in a press release. “Previously, however, they were made using a margarita mix and we didn’t feel they were as delicious as they could be. Our new margarita recipe eliminates the mix in favor of a few simple ingredients. The new margarita tastes much better and is a really terrific addition to our menu.”

Each margarita will take about 30 to 60 seconds to make, a Chipotle spokeswoman told The Huffington Post. The lemon and lime juice is bottled and pasteurized before it reaches the restaurants.

The addition of these margaritas comes on the heels of a few other relatively recent menu innovations. Chipotle has been testing tofu in the Bay area and introduced brown rice as an option in 2011.

Historically, alcohol only account for a small amount of Chipotle sales -- about one to two percent. The company is hoping that these new margaritas may change those numbers.

Correction: A previous version of this story stated that margaritas account for one to two percent of sales. The percent actually includes all alcohol, including beer.

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