Supporting victims of the Boston Marathon is so popular that Adidas is struggling keep up with the demand.
The athletic apparel maker (and one of the official sponsors of the Boston Marathon) had sold out of its “Boston stands as one” limited edition T-shirt within a day, Businessweek reports. The company created the shirt in the wake of last week's Boston Marathon tragedy, and all proceeds from the shirt go to support the One Fund Boston, a charity to help the victims of the tragedy, according to USA Today.
In a nod to the marathon, Adidas has priced the T-shirt at $26.20.
"Thanks to the passion and support by thousands and thousands of people we have now raised more than $1 million for The One Fund Boston, Inc.," Adidas spokesperson Katja Schreiber, wrote in an e-mail statement to The Huffington Post.
The T-shirt, which is available in a variety of countries all over the world, according to the Boston Athletic Association, is now back in stock, Schreiber said.
Buying T-shirts isn’t the only way people are showing their support for the victims of the marathon blasts. One Fund Boston raised more than $7 million in the first 24 hours after Massachusetts Governor Deval Patrick and Boston Mayor Tom Menino announced the charity.
In a more personal example, a fund set up for Jeff Bauman, a victim of the blasts known both as the subject of a widely-circulated grisly photo and the source of a crucial tip to the FBI, has raised more than $360,000 in online donations.
UPDATE: This post has been updated to include comments from Adidas spokesperson Katja Schreiber.