Huffpost Green

FWD.us Supports Keystone XL; Subsidiaries Of Mark Zuckerberg Group Release Controversial Ads

Posted: Updated:
Facebook CEO Mark Zuckerberg speaks during an event at Facebook headquarters on April 4, 2013 in Menlo Park, California. (Photo by Justin Sullivan/Getty Images)
Facebook CEO Mark Zuckerberg speaks during an event at Facebook headquarters on April 4, 2013 in Menlo Park, California. (Photo by Justin Sullivan/Getty Images)

FWD.us, a political group launched by Facebook CEO Mark Zuckerberg, has come under fire from environmental groups for ads promoting fossil fuels. Two subsidiaries of the political group have released ads in support of the proposed Keystone XL pipeline and more oil drilling.

One of the subsidiaries, Republican-led Americans for a Conservative Direction, released an ad last week promoting Sen. Lindsay Graham's (R-S.C.) support of Keystone XL and offshore drilling in the Gulf.

FWD.us is also bankrolling a Democratic-led counterpart, the Council for American Job Growth, which released an ad supporting Sen. Mark Begich (D-AK) and oil drilling in the Arctic National Wildlife Refuge (ANWR).

Activist group CREDO Action has since launched a campaign urging FWD.us to drop any ads supporting fossil fuels.

The group also released an ad featuring a photo of Zuckerberg, urging the 28-year-old Facebook CEO to pull the pro-Keystone XL ads. Facebook rejected the ads Tuesday, reported ThinkProgress.

Facebook confirmed in an emailed statement to The Huffington Post that they "generally reject ads that contain Mark's image" because "those ads tend to be confusing for users, and frequently misleading."

"Users may click on the ad thinking it is a message from Mark or from Facebook, not understanding that they are actually in an advertisement seeking to take advantage of Mark's image," a representative explained.

In 2010, Zuckerberg expressed his support for moving Facebook's data centers away from fossil fuels, ThinkProgress noted.

Mark Zuckerberg and other tech industry leaders launched FWD.us in early April to influence immigration reform.

Watch the ads below:

Also on HuffPost:

Close
Keystone XL Protests
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Suggest a correction

Around the Web

Facebook Rejects Ad Highlighting Zuckerberg Group's Support For Keystone XL

Mark Zuckerberg's Politics of Cynicism - Philly.com

Mark Zuckerberg's New Group Runs Ads Against Obamacare

Tom Steyer: The Wrath of a Green Billionaire

Facebook flexes its political muscle

Mark Zuckerberg's New Political Group Spending Big On Ads ...

Forward on Climate - Sierra Club

Join the #ForwardOnClimate Rally on 2/17! - Sierra Club

Keystone XL Ad Wars Heat Up - US News and World Report

Foes of Keystone Pipeline Sound Off In Nebraska - NYTimes.com

 
From Our Partners