The term African-American irks me.
Yes, I know my ancestors are from Africa, but supposedly, Becky, yours are too. My white friends aren't referred to as Irish-American or Italian-American, so I've never quite understood why the politically correct word for black people is African-American.
My grandfather is Chinese, the last three generations of my paternal family originate from South America, my great great grandfather was half Jewish and half Jamaican and born in Nicaragua, and his wife was half Spanish and half Native-American. The term is confusing, and I think it leads a lot of consumer brands to oversimplify and mistakenly lump together the various shades and textures that black skin comes in.
This is especially problematic for the beauty industry.