05/06/2013 11:14 am ET Updated Jul 06, 2013

MIT, Mecca For Geek Culture, Makes A Fashion Statement


The Massachusetts Institute of Technology, that mecca for geek culture, is ready to make a fashion statement.

A handful of fashion-minded MIT students are creating companies targeting niche consumer styles and voids in the retail industry. Some aren't even using algorithms.

Aminata Kane, a second-year student at MIT's Sloan School of Management, is designing, manufacturing, and selling clothes for Africa's growing demographic of middle-class women. Branded Fula & Style and described as "corporate with an edge," she launched her line of culturally appropriate styles for full-figured women from her native Senegal last summer.


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