Food Marketers Use SpongeBob, Shrek to Bombard Latino Kids with Commercials

Bombarding Latino Kids With Commercials For The Wrong Foods
NEW YORK, NY - NOVEMBER 22: The Spongebob Squarepants balloon is seen during the 86th Annual Macy's Thanksgiving Day Parade on November 22, 2012 in New York City. (Photo by Mike Lawrie/Getty Images)
NEW YORK, NY - NOVEMBER 22: The Spongebob Squarepants balloon is seen during the 86th Annual Macy's Thanksgiving Day Parade on November 22, 2012 in New York City. (Photo by Mike Lawrie/Getty Images)

Bob Esponja—SpongeBob SquarePants—dances in his spurs as an announcer greets young viewers with a jaunty “Oye vaquero!”—Hello cowboys! Then he invites them, in Spanish, to the nearest Burger King.

In another Spanish-language commercial, Shrek characters emblazoned on McDonald’s promotional glasses come alive and hold a raucous house party, dazzling a family’s children—who no doubt will soon be begging their parents to take them to the golden arches.

Before You Go

Salma Hayek, "Frida"

9 Latinos Who Have Played Famous Latinos

Popular in the Community

Close

What's Hot