Sean “Diddy” Combs has extended his ongoing relationship with World Wrestling Entertainment, Inc. by becoming the brand’s ambassador for their new anti-bullying initiative, “Be a STAR” (Show Tolerance And Respect).
Beginning this week the three time Grammy Award-winner will appear in a PSA during WWE’s weekly TV programming in an effort to encourage kids to treat each other with respect and stand up to bullying.
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"I'm thrilled to extend my partnership with WWE and align myself with their Be a STAR, anti-bullying initiative," he said in a press release. "Bullying is a very serious issue and needs to stop now."
Check out Diddy’s new PSA in the clip above.