The 1950s were apparently a great time for perky, cone-like breasts.
The women in this Perma-lift Brassieres ad, reportedly from 1951, couldn't possibly look any happier. It's probably because they're wearing bras that have a "magic lift" that "never lets you down." Way to use a double entendre there, Perma-lift.
We imagine that Madonna took some pointers from these ladies during her epic cone bra phase.
LOOK: "Perma-lift Brasierre" Ad
[H/T Neat Stuff Blog]