"Celebrity Apprentice" has been renewed, Donald Trump tweeted Sunday.
The Donald Trump-hosted reality series would be returning for its seventh season of pitting stars against one another in a business-centric competition for the prize of a generous sum of money for the charity of the celebrity's choice.
Trump announced that "Celebrity Apprentice" had been renewed via Twitter:
I AM PLEASED TO INFORM YOU THAT CELEBRITY APPRENTICE HAS BEEN RENEWED FOR ANOTHER SEASON BY NBC. SEE YOU AT THE NBC UPFRONTS TOMORROW.
— Donald J. Trump (@realDonaldTrump) May 12, 2013
NBC's decision to renew "Celebrity Apprentice" comes as no surprise. The reality series has had steady ratings in its current all-star season, averaging about a 1.6 rating in the key 18-49 demographic and more than 5 million total viewers. On multiple occasions, "All-Star Celebrity Apprentice" beat out ABC and CBS in the key demo and was No. 1 or tied for No. 1 for in every key demographic -- a definite feat for the struggling Peacock network.
Although NBC has not yet announced the renewal, a source close to the show confirmed the news on Monday, saying "Celebrity Apprentice" has already started casting for its seventh season.
The season finale of "All-Star Celebrity Apprentice" airs Sunday, May 19 at 9 p.m. ET on NBC.
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