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05/12/2013 08:26 am ET

Emily Deschanel's PETA Ad Targets Troubling Dairy Farm Practices (VIDEO)

'Bones' star Emily Deschanel has joined with PETA to highlight controversial practices within the U.S. dairy industry.

The ad was released in advance of Mother's Day and criticizes the separation of dairy cows from their young, tail docking and other controversial practices faced by the more than 9 million dairy cows in the U.S.

Large-scale factory farms are facing scrutiny as reports of animal cruelty have emerged over the past few years. Some dairy farms are particularly problematic due to the forced production of milk and unsanitary living conditions, often inside feed lots without grass, the Humane Society reported in 2008.

Animal rights organizations have received some star-studded endorsements recently, including those from Ke$ha and Ryan Gosling.

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