The year was 1971: Apollo 14 lands on the moon, the country is still mired in Vietnam, and Donna Summer is just starting her career. For a handful of local Los Angeles gay bars, it’s just business as usual as they place advertisements in what few publications comprise LGBT media.
Back then, these ads were no big deal. But today, they’re a fascinating glimpse into the life of the Los Angeles homosexual of the early ’70s. Check out those outfits! The term “groovy guys!” And reference to a mysterious drink called “the manhole,” the taste of which we can only imagine.