05/20/2013 02:49 pm ET | Updated May 20, 2013

Talking Butt Crack Makes Ass Of Himself In British Polycell Ad (VIDEO)

Cheeky butt crack, isn't he?

A new ad (watch above) shows what appears to be a bent-over handyman telling his son how to seal a wall crack with U.K.-based Polycell's new spray.

The son dutifully follows the instructions until the big reveal: Dad is one big rear with no torso and no head. But he can sure shoot the you-know-what with his CGI-enabled hole.

"Do it properly," the practical posterior says. "Do it with Polycell."

AdWeek spanked the spot with the headline, "British Advertising Hits New Low With Commercial Starring Talking Butt Crack. Seriously?"

But the advertising world has had other sensitive body parts push product. How about walking and talking noses? Remember those?


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