Aiming Autism Ads At Hispanic And African-American Parents

AUTISM Speaks, the autism and science advocacy organization, this week is introducing a new public service advertising campaign aimed at Hispanic and African-American parents.

The campaign, developed with the Advertising Council, which has worked with Autism Speaks since 2005, was created by the New York office of BBDO and LatinWorks of Austin, Tex., both part of the Omnicom Group. The campaign describes early signs of autism in detail and encourages parents to take immediate action if their child does not meet standard developmental milestones.

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