Film director Dan Rush is testing out a stark new public service announcement on gun control. A draft copy of the video shared with The Huffington Post shows a teenager buying a gun from a vending machine outside a school. "It's Too Easy" flashes across the screen.
Rush is showing the video to gun control groups including Mayors Against Illegal Guns, Americans for Responsible Solutions and the Brady Campaign to Prevent Gun Violence.
The spot is a reaction to the Senate's failure to pass an amendment offered by Sens. Pat Toomey (R-Pa.) and Joe Manchin (D-W.Va.) to expand background checks to gun shows and internet sales.
Rush wrote and directed the 2010 film starring Will Ferrell entitled "Everything Must Go."
Watch the video above.